Pencil drafts polished, persuasive client proposals in minutes. Built for consultants, freelancers, and agencies who should be billing time for doing work -- not writing about it.
The average consultant spends six to ten hours writing each proposal from scratch. Customizing scope, researching deliverables, formatting timelines, drafting pricing. Then half the time, the client ghosts or chooses someone who responded faster with a cleaner document.
No templates to maintain. No formatting marathons. Just describe the project and your client -- Pencil handles the structure, the persuasion, and the first draft.
Paste your client's brief, write a few sentences about what they need, or drop in your discovery call notes. The more context you give, the more specific and persuasive the output becomes.
Pencil generates a complete draft: executive summary, scope of work, timeline, deliverables, tiered pricing, and a close section tailored to the client. You adjust tone, scope, and numbers with one-click edits.
Export to PDF, send via our branded portal, or paste the content into your own workflow. Know the moment a client opens your proposal and how long they spent reading the pricing section.
Pencil is not a blank canvas. It is a senior copywriter who understands your industry, your clients, and what buyers need to see before they say yes.
Converts vague project briefs into clear, professional scope-of-work sections with phases, deliverables, and acceptance criteria. No more staring at a blank document the night before a deadline.
Automatically generates Good/Better/Best pricing options calibrated to your rate and project complexity. Anchors client perception so they choose the middle or top option far more often than the floor price.
See exactly when clients open your proposal, which sections they linger on, and how long they spend reviewing pricing. Follow up at the right moment -- when they are already thinking about hiring you.
Train Pencil on past proposals you have written and won. It learns your vocabulary, your framing, your positioning habits -- so every output sounds like you at your most persuasive, not like a generic AI.
Proactively addresses common buyer hesitations -- timeline anxiety, budget pushback, the "we are talking to three other firms" situation -- with built-in value reinforcement sections that close the gap before a call.
Exports with your logo, your brand colors, and clean professional typography. Your proposals look like they came from a much larger firm -- without the overhead of a design team or a 45-minute InDesign session.
"I used to dread writing proposals. I would put them off, rush them, and watch my close rate sit at 28% for two years. Three months with Pencil and I am at 61%. The difference is that the proposal actually sounds like I understand the client's problem -- because it does."
"My proposals used to look like they came from a freelancer. Now they look like they came from a boutique firm. Same me, same quality of work, but the document commands respect and closes at 40% higher rates."
"We are a 4-person agency. We can now respond to an RFP in 90 minutes instead of two days. That speed alone has won us projects because we simply outmaneuvered slower competitors who sent the same boilerplate they always send."
"The tiered pricing changed how I sell entirely. Clients used to always pick the lowest option. Now 70% choose the middle tier. The way Pencil frames the choices restructures the entire conversation about value."
One won proposal covers months of Pencil. Every plan includes unlimited revisions, PDF export, and read tracking.
Start a 14-day free trial. No credit card. No template library to manage. Just describe your project and watch a polished proposal take shape in minutes.
No credit card required. Cancel any time. 14-day free trial on all plans.