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Unlock the full Pencil dossier.

Most consultants spend six to ten hours writing each proposal. Below is everything you get when you pay $5 to unlock the dossier for this idea: the schema you'd otherwise spend a week assembling yourself.

Adoptability 72/100 Build type: marketplace or tool Category: general saas Yr1 take-home (Fermi): $-23K
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Before you unlock: common questions about this idea

Honest answers based on what the dossier actually says. No hype.

The upside might be too small to bother.
The Fermi model gives a year-1 take-home estimate, labeled as Fermi math. If the number doesn't justify your time, the dossier itself tells you so.
How will I actually get customers?
Distribution is the hard part of every idea. The dossier maps a realistic first-100-customer path. If the path looks weak, that's your signal.
Why pay $5 if I can just ask ChatGPT?
ChatGPT will give you a starting point in 2 minutes. The dossier is 4-7 pages of structured product strategy: ICP by role, MVP scoped, 30/60/90 plan, financial model, outreach drip, and risk memo. If you've tried to outline a product with ChatGPT, you know the difference.
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30-day money-back guarantee. Terms.

Fermi math (estimate)

Yr1 ARR (low)
$18K
Yr1 ARR (high)
$340K
Yr1 take-home
$-23K

If you land 150 agency customers at $500/yr average, that's $75k ARR - but with Proposify already AI-enabled and $28k to get to market, your expected year-1 take-home is negative; this is a bet on finding a defensible niche before the incumbents close the gap.

Estimates only. No live customer revenue claimed. The full model with editable assumptions is in the dossier.

What you'll see in the dossier

  • Buyer: the named ICP, the workflow, the budget line, the title that signs the check
  • Pain: the specific failure mode they hit today, in their words from skeptic-memo research
  • Why now: the market shift that makes this idea possible in 2026 and not 2022
  • MVP scope: a 5-page site map + the first 7 build tasks ranked by leverage
  • Stack recommendation: what to build it on (Wes-stack-aware: cPanel, Caddy, Postgres, iOS Swift, Remotion if needed)
  • 30/60/90 launch plan: what good looks like at each milestone and what to drop if you slip
  • Pricing model: three positions tested against the same buyer (annual/monthly/per-seat)
  • GTM channel: the one channel to win first, with the angle and the first 50 prospects
  • Outreach pack: the LinkedIn message, the email subject lines, the cold-call script
  • Email drip: day 0, 2, 5, 9, 14, 21 with full copy
  • Likely objections: the seven you'll hear most, with handled responses
  • Risk memo: what makes this idea fail honestly
  • Fermi financial model: three scenarios with the assumptions exposed and editable
  • "What we'd implement for you": the operator-partnership scope if you'd rather hire than build

Locked: full schema

ICP - named in this dossier

Kevin Maresh, Founder / Creative Director at Maresh Creative - read of Pencil, June 9 2026

What the product does

Most consultants spend six to ten hours writing each proposal. Half still lose to someone who responded faster with a cleaner document.

Unlock once, get the full dossier as a private URL plus a markdown download. $5 one-time.