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B2B operators looking for productized point-solutions. Agency owners reselling to clients.

B2B sales operators, agency owners with sales motion, founders selling into SMB. The biggest cluster in the catalog because Wes's distribution power zone is here.

Engineering leads and individual developers at startups paying out-of-pocket.

SMB-focused accounting firms, controllers, fractional CFOs. The buyer's pain is hours-of-week-on-spreadsheets.

Boutique law firm partners, intake managers, plaintiff-side practices. Buyers want to convert intake calls into clients faster.

CS leaders and revops at $10M to $100M ARR SaaS with measurable churn problems.

Content leads at small media, creator-economy operators with audiences over 5K, podcast networks.

Compliance officers, audit prep teams, fractional CISOs. Buyers care about evidence, controls, and audit-ready output.

Nonprofit ops leads with annual budgets $500K to $10M. Fundraising-driven organizations.

Agency owner-operators, account managers running 5-25 person teams. Productized services running monthly retainers.

Engineering managers and SREs at 50-500 person tech companies with cloud spend over $20K/mo.

Tutors, training program operators, course creators. Buyer wants to scale without hiring more humans.

In-house recruiters and ops leaders at companies hiring 10-50 roles per year. The buyer is overworked.

Practice managers, clinic owners, single-location and small-group practices. PHI scope is out of bounds without HIPAA BAA.

Founder-operators at $500K to $10M Shopify shops, growth leads at vertical DTC brands.

HVAC, plumbing, electrical, roofing owner-operators. 1-15 truck operations, family-name brand legacy.

Restaurant and catering owner-operators. Pain points are reservations, after-hours, and waitlist management.

Property managers and small landlords with 5-100 doors. Hand-built ops, no enterprise software.

Dispatchers and ops managers at 5-50 truck field-service. The buyer's pain is hand-built scheduling.