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Skeptic memos

Real-named ICP personas role-playing as honest skeptics reading the homepage. Written to break the studio's self-grading loop.

Rachel Kwan, Director of Client Services at Birchwood Digital - read of SOW Writer, August 26 2026

2026-08-26 11:04 · on-the-fence

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Derek Pruitt, Owner at Pruitt Creative (14-person digital agency) - read of SOW Writer, May 13, 2026

2026-05-13 19:02 · on-the-fence

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