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Case studies · honest version

What case studies exist for ProxyScore?

The honest answer first. Then what we expect to be true if you build it.

The honest answer: ProxyScore is a pre-built starter kit from the Wishdeal Factory catalog. There are no live paying customers running this product as of today.

The Factory ships brand, landing page, audio pitch, financial model, and outreach kit so you can start a new venture with a multi-week head start. The first paying customer is yours to find.

If you want guaranteed installation by a team that has shipped this before, that's the operator partnership. They run it with you.

We won't fabricate testimonials, dollar figures, or "Company X saved 40%" claims. The category is too easy to fake and we'd rather lose a buyer who needed proof than build credit on rented numbers. Our honest page explains the philosophy.

What we expect to be true

Based on the financial model and skeptic memos, here's what an operator running ProxyScore could plausibly achieve in their first year. These are Fermi estimates, not promises.

Year-1 outcomes (Fermi estimate)

  • Year-1 ARR mid-case: $180,000
  • Year-1 ARR high-case: $600,000
  • Probability of meaningful success: 15%
  • Year-1 entrepreneur take-home (after GTM costs): $-2,600

Land 50 proxy-provider shops at $300/mo and you're at $180k ARR - but the market has maybe 800 real buyers, your scores go stale in days, and savvy customers churn once they've reverse-engineered your signal; honest 15% shot you make it.

What good looks like

If an operator buys this dossier and ships ProxyScore into their network, here's what we'd consider a real win:

Real-win checkpoints

  • 5 paid pilots in the first 30 days
  • 20 paying customers and $2K MRR by day 60
  • 50 customers or pivot decision by day 90
  • A list of objection patterns the dossier didn't anticipate (we update everyone's dossier)
  • One referral that closes (the cheapest customer is usually the second or third one)

Falling short of these is normal. Most ideas don't become big businesses - the dossier compresses 40 hours of strategic work, but the customer conversations are still your job.

If you want guaranteed installation

The operator partnership tier is the path where we install and run the launch with you. Phase A scope confirmation is fixed at $2,500 and includes ICP validation calls, brand reaffirmation, and a Phase B+C quote.

This is the right tier for buyers who want fewer unknowns. The dossier alone is the right tier for buyers who already have distribution and just need the strategic compression.

Ready to read the dossier?

The full ProxyScore schema unlocks for $5. Refundable in 30 days.

Unlock dossier · $5 Operator partnership Back to ProxyScore