Lead Router FAQ

How does Lead Router work?

Lead Router uses a combination of rules you define and machine learning to assign incoming leads to the right team members or departments. You set the initial rules (by region, product interest, company size, etc.), and the system learns from your conversions to continuously improve routing accuracy.

How long does setup take?

Most customers are routing leads within 4 hours. We handle the integration with your CRM or webhook, you define your routing rules (usually 15-30 minutes), and you're live. No developer required.

Do you offer a free trial?

Yes. We give you 7 days to test Lead Router with your actual lead flow, no credit card required. You'll see exactly how it performs before committing.

What systems can Lead Router integrate with?

We natively support:

• HubSpot
• Salesforce
• Pipedrive
• Zapier and Make (Integromat)
• Custom webhooks (for any system)

Don't see yours? Contact us and we'll prioritize it.

Can I use Lead Router without a CRM?

Yes. You can route leads to email, Slack, webhooks, or custom destinations. Many teams use Lead Router standalone, then manually log outcomes into their CRM.

How are leads delivered after routing?

Routed leads are delivered via webhook, API, email notification, Slack alert, or direct CRM update. You choose the method.

How many leads can Lead Router handle?

Lead Router scales to thousands of leads per day. We handle the throughput; you focus on conversion. No slowdowns, no dropouts.

Can I customize routing rules?

Completely. You can route based on any field: geography, company size, product interest, lead source, custom attributes, you name it. Mix and match conditions (AND/OR logic). No limits on rule complexity.

What happens if a lead doesn't match any rule?

You set a fallback rule. Leads that don't match any defined rule are automatically routed to your default destination (a team, person, or queue).

Can I A/B test different routing strategies?

Yes. You can define multiple routing profiles and route a percentage of leads to each, then compare conversion rates and optimize.

How do I know if my routing is working?

You get a dashboard showing leads routed, response times per rule, conversion rates by routing path, and team assignment accuracy. Export data anytime.

Can I see which rules perform best?

Yes. The dashboard breaks down conversion rate by routing rule, so you see which rules produce the highest-value leads. Use this to refine your strategy.

How often does Lead Router learn and improve?

The system learns continuously. Every conversion you report back improves routing accuracy for future leads. You can retrain weekly, daily, or in real time.

How much does it cost?

Lead Router pricing is based on lead volume. We offer transparent per-lead pricing starting at $0.25/lead for most customers. Custom volumes get custom pricing. See our pricing page or book a call.

What kind of support do you offer?

All plans include email support and access to our knowledge base. Priority and phone support are available for higher-tier plans.

Can I change or cancel my plan?

Yes. You can upgrade, downgrade, or cancel anytime. No long-term lock-in.