FOR REVOPS AND SALES OPS

RevOps managers, stop assigning your leads by availability

Your leads route by availability and territory, not by who's most likely to close. LeadRouter routes them to the rep with the best track record on similar accounts, so every lead hits the inbox of someone who has a real shot at closing it.

Unlock the dossier · $5 See the build below

For RevOps and Sales Ops at 50 to 300 person B2B teams

Stop losing inbound deals to the wrong rep

Every week, qualified leads go to the wrong rep, and by the time someone catches it the prospect has moved on. LeadRouter routes every inbound lead instantly to the rep best positioned to close, using rules you set or AI that learns your patterns. It connects to Salesforce, HubSpot, or Pipedrive in about an hour.

yourcompany.com/route-inbound-leads

Try it

Drop in a lead, watch the rules fire

Round robin Territory AI pattern match

Route lead

Live result

Assigned toPriya Shah, Mid Market AE, West

Rule firedTerritory + ICP fit + capacity under 12

Time to assign2.4 seconds

Notified viaSlack DM with enriched account brief

Adoptability score

$108K

Year 1 ARR target (mid)

$150

Starting price per month

Routing is the silent leak in your funnel

Most teams blame contact rate. The real problem upstream is who the lead landed on, and how long it sat before anyone noticed.

Before

Before LeadRouter

Inbound lead lands in a generic queue, sits four hours before pickup
RevOps manually reassigns when the wrong rep grabs it first
Round robin ignores capacity, vacation, and product specialty
Hot leads from named accounts get treated identically to cold ones
No audit trail when a deal slips, just guesses about what happened

With LeadRouter

After LeadRouter

New lead hits the funnel, routing fires in under three seconds
Rep gets a Slack ping with full context before opening the CRM
Round robin respects territory, capacity, and product expertise automatically
Out of office reps skip the queue, no manual reassignment needed
Every routing decision is logged with the rule that fired

From signed contract to first routed lead in a week

No multi quarter implementation, no professional services line item.

Connect your CRM

OAuth into Salesforce, HubSpot, or Pipedrive. Pull territories, rep capacity, and historical assignments. About one hour.

Import your current logic

We translate your existing assignment rules, spreadsheets, and tribal knowledge into readable conditions. Day two and three.

Shadow mode

Run LeadRouter alongside your current routing for 48 hours. Compare every decision side by side before flipping the switch.

Go live with audit trail

Cut over to live routing. Every lead now carries its decision log. RevOps reviews edge cases in the first week and tunes from there.

Who actually feels the pain

Built for teams where inbound is real and round robin is failing in visible ways.

RevOps lead

Owns the routing logic nobody else can read

You inherited a maze of Salesforce flows and workflow rules. You need to swap them for logic the team can audit without a developer.

Sales Ops manager

Tired of the Monday reassignment fire drill

Reps complain, deals slip, and you spend the first hour of every week rebalancing queues by hand. Stop doing that work.

VP Sales, 50 to 300 person B2B

Contact rate is the bottleneck

Marketing delivers leads, but speed to first touch keeps killing conversion. You need routing that respects capacity and territory in real time.

Founder, post seed B2B

Outgrowing the spreadsheet

You routed leads in a Google Sheet until last quarter. Now volume is past 200 a week and the seams are showing.

Three things the native tools will not do

Salesforce and HubSpot ship round robin. They do not ship the parts RevOps actually needs.

Rules you can read out loud

Routing logic written in plain conditions, not nested formula fields. RevOps edits a rule without filing a ticket.

AI fallback when rules miss

When no rule matches cleanly, the model picks the rep with the closest historical win pattern and flags the decision for review.

Decision log on every lead

Every assignment carries the rule that fired, the reps it skipped, and why. Pipeline reviews stop being archaeology.

Cut lead assignment time to under three minutes

Connect Salesforce, HubSpot, or Pipedrive in about an hour. If routing time does not drop inside 30 days of live traffic, we refund the setup and you keep the rule library.

Book a demo

Who this is for

B2B sales operators, agency owners with sales motion, founders selling into SMB
anyone with an existing audience or customer list to put this in front of

Who this is NOT for

Solo creators with no outbound motion, B2C apps, anyone without a list of named buyers

What you'd actually adopt

shippable in 4 to 6 weeks. Year-1 ARR mid-case around $108K (estimate). Investment to production around $32K. probability of meaningful success around 14%, by Fermi heuristics.

        Adoptability 77/100
        Estimates only
        What you should expect →
      

Want LeadRouter built out, or handed over?

This is not a purchase and there is no card field. It puts your address, this product, and whatever you write below in front of a person, and you get a written answer about what finishing it, or handing it over for you to run yourself, would actually take.

A person reads these. Expect a reply in days, not minutes.
Your address is used to answer you. No sequence, no list, no sharing.
Ask to be removed and you are removed.