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Skeptic memos
Real-named ICP personas role-playing as honest skeptics reading the homepage. Written to break the studio's self-grading loop.
Marcus DeLuca, Owner at Ironclad Digital - read of AfterHours, June 27 2026
2026-06-27 19:12 · on-the-fence
Read full memo →Marcus Reyes, Owner at Reyes Mechanical (Phoenix, AZ) - read of AfterHours, June 27 2026
2026-06-27 17:27 · on-the-fence
Read full memo →Marcus Delgado, Owner at Trellis Digital - read of AfterHours, June 23 2026
2026-06-23 04:55 · on-the-fence
Read full memo →Dominic Albanese, Owner at Tradeflow Digital - read of AfterHours, June 21 2026
2026-06-21 17:52 · on-the-fence
Read full memo →Jason Mercer, Owner at Tradesmen Digital - read of AfterHours, June 19 2026
2026-06-19 19:37 · on-the-fence
Read full memo →Marcus Pellegrino, Principal at Copperfield Digital - read of AfterHours, June 19 2026
2026-06-19 15:30 · on-the-fence
Read full memo →Tony Marchetti, Operations Manager at Clearwater Plumbing & HVAC - read of AfterHours, June 19, 2026
2026-06-19 04:40 · on-the-fence
Read full memo →Dave Kowalski, Owner at Kowalski Climate Solutions - read of afterhours, June 17 2026
2026-06-17 15:50 · on-the-fence
Read full memo →Mike Gallegos, Owner at Gallegos Plumbing & Drain (Phoenix, AZ) - read of After Hours, June 16 2026
2026-06-16 14:24 · on-the-fence
Read full memo →Rick Caswell, Owner at Caswell Plumbing (Columbus, OH) - read of After Hours, June 16 2026
2026-06-16 10:17 · on-the-fence, leaning dismissive
Read full memo →Marcus Ferris, Owner at Ferris HVAC & Plumbing (Tucson, AZ) - read of afterhours, June 16, 2026
2026-06-16 00:37 · on-the-fence
Read full memo →Marcus Delgado, Owner at Delgado Digital - read of afterhours, June 15 2026
2026-06-15 13:05 · on-the-fence
Read full memo →Marcus Delaney, Owner at Delaney Plumbing & Drain - read of AfterHours, June 14 2026
2026-06-14 15:57 · on-the-fence
Read full memo →Marcus Trevino, Owner at Trevino Comfort Systems - read of AfterHours, June 14 2026
2026-06-14 14:09 · on-the-fence
Read full memo →Marcus Delgado, Owner at Fieldline Digital - read of AfterHours, June 13 2026
2026-06-13 13:18 · on-the-fence
Read full memo →Greg Paoletti, Owner at HomePro Digital - read of AfterHours, June 9, 2026
2026-06-09 01:27 · on-the-fence
Read full memo →Marcus Delgado, Owner at Delgado Heating & Cooling - read of AfterHours, June 7, 2026
2026-06-07 20:41 · on-the-fence
Read full memo →Marcus Tremont, Founder at Fieldstack Digital - read of AfterHours, June 4, 2026
2026-06-04 23:50 · on-the-fence
Read full memo →Derek Fountain, Founder at Fieldside Agency - read of AfterHours, June 3 2026
2026-06-03 19:27 · on-the-fence
Read full memo →Marcus Delgado, Owner at Contractor Lift Media - read of AfterHours, June 3 2026
2026-06-03 16:51 · curious-enough-to-reply
Read full memo →Marcus Thibodeaux, Founder at Ironclad Local Media - read of AfterHours, June 3 2026
2026-06-03 13:16 · on-the-fence
Read full memo →Marcus Dillard, Owner at Fieldwork Digital - read of AfterHours, June 2, 2026
2026-06-02 21:26 · on-the-fence
Read full memo →Jenny Stafford, Owner at Stafford Home Services Marketing - read of AfterHours, 2026-05-31
2026-05-31 12:56 · on-the-fence
Read full memo →Dana Kowalski, Founder at Gridline Digital -- read of AfterHours, May 31, 2026
2026-05-31 08:07 · on-the-fence
Read full memo →Phil Davenport, Founder at Fieldwork Digital - read of AfterHours, May 31 2026
2026-05-31 07:02 · on-the-fence
Read full memo →Jill Kowalski, Owner at BluePipe Marketing - read of AfterHours, May 30 2026
2026-05-30 21:27 · on-the-fence
Read full memo →Marcus Delgado, Co-founder at FieldStack Software - read of AfterHours, 2026-05-30
2026-05-30 07:46 · on-the-fence
Read full memo →Danny Kovar, Founder at Kovar Digital (7 staff, GoHighLevel shop) - read of AfterHours, May 28 2026
2026-05-28 14:56 · on-the-fence
Read full memo →Marcus Delgado, Founder at Fieldhound Agency - read of AfterHours, May 27, 2026
2026-05-27 21:11 · on-the-fence
Read full memo →Marcus Vela, Owner at Vela Plumbing & HVAC - Read of AfterHours, 2026-05-26
2026-05-26 05:42 · on-the-fence
Read full memo →Todd Ramsey, Owner at Ramsey Digital (Nashville) - read of AfterHours, May 25 2026
2026-05-25 16:12 · on-the-fence
Read full memo →Marcus Delgado, Owner at Delgado Plumbing & HVAC - read of AfterHours, May 24, 2026
2026-05-24 15:27 · on-the-fence
Read full memo →Ricky Halvorsen, Founder at Tradewell Marketing - read of AfterHours, May 24 2026
2026-05-24 06:52 · on-the-fence
Read full memo →Marcus Dunfield, Founder at TradesStack Consulting - read of AfterHours, May 23 2026
2026-05-23 03:12 · on-the-fence
Read full memo →Kevin Sartori, COO at Fieldreach -- read of AfterHours, 2026-05-13
2026-05-13 05:29 · on-the-fence
Read full memo →Drew Mahoney, Co-owner at Mahoney HVAC and Plumbing - read of AfterHours, May 12 2026
2026-05-12 18:37 · on-the-fence
Read full memo →Jeff Norris, Freelance Operator (ex-agency, home services vertical) - read of AfterHours, May 12 2026
2026-05-12 09:37 · on-the-fence
Read full memo →Mike Trevino, Owner at Trevino Plumbing (Fresno, CA) - read of AfterHours, May 12 2026
2026-05-12 00:37 · on-the-fence
Read full memo →Marcus Delgado, Owner at Delgado Plumbing & Drain - read of AfterHours, May 4 2026
2026-05-04 01:02 · curious-enough-to-reply
Read full memo →