Reputation management, automated

Your reputation is working
even when you're not.

Goodword drafts professional, on-brand responses to every Google, Yelp, and Facebook review in seconds. Set your voice once. Let AI protect your reputation around the clock -- so you can focus on running the business.

Business owner reviewing customer feedback on a tablet in a modern workspace
By the numbers
4.2min
avg. response time vs. 3-day industry average
89%
of customers say a response changes their decision
+0.4
avg. star rating increase in first 90 days
1,200+
local businesses protected

You built a great business.
One bad review at 11pm threatens to undo it.

Busy restaurant service -- a local business buried in unread reviews

Most local business owners know they should respond to reviews. They just never have the time or the mental energy to do it well.

Response time averages 3 days -- or never

The window where a response has maximum impact is under 24 hours. Most businesses miss it entirely. Review platforms track response time and it quietly hurts your search ranking month after month.

😔

Writing under frustration leads to costly mistakes

When you are tired and face an unfair review, responding immediately is a liability. But waiting means forgetting. Both options cost you credibility with every prospect who reads the thread.

👤

63% of customers read owner responses before visiting

Potential customers do not just read the review -- they read how you responded. A defensive or copy-paste reply signals worse than silence to buyers who are already on the fence.

📊

Happy customers stay silent without a nudge

Satisfied customers rarely leave reviews unless prompted at the right moment. Frustrated ones almost always do. Without a system to capture the happy ones, your rating drifts downward naturally over time.

A restaurant with a 3.8 star average earns 59% fewer new customer visits than a comparable 4.4 restaurant in the same zip code -- even when food quality is identical. Your rating is not just ego. It is direct revenue.

Three steps to a reputation
that runs itself.

No developer needed. No complex integrations. Connect your profiles, set your voice, and Goodword handles the rest from day one.

Step 01
🔗

Connect your review profiles

Link Google Business Profile, Yelp, Facebook, TripAdvisor, and Healthgrades with one click each. Goodword monitors every platform 24 hours a day, 7 days a week -- including the profiles you forgot you claimed three years ago. New reviews surface in a single unified inbox within minutes of posting.

Step 02
🎙

Set your voice and policies

Answer 8 questions about your business: your tone, your values, how you handle complaints, and your standard policies. Goodword builds a voice profile unique to your operation. Every response will sound like you wrote it on a good day -- because it is built on exactly how you talk about your business.

Step 03

Approve and send in one tap

For every new review, Goodword drafts a personalized, platform-appropriate response. You get a push notification, review the draft in the app, and approve with one tap. Enable autopilot mode for 4-star and 5-star reviews -- positive feedback responds itself while you only handle the conversations that actually need you.

Everything your reputation needs.
Nothing it doesn't.

Goodword is built for operators -- busy people who need the right information fast and don't want another dashboard to babysit every morning.

📡

Multi-platform monitoring

Google, Yelp, Facebook, TripAdvisor, Healthgrades, and Houzz -- all in one unified inbox. No more logging into five platforms every morning. New platforms added based on user requests, typically one per quarter.

🧠

Voice-matched AI drafts

Responses are generated from your business's actual tone and policies, not a generic template shared with every other customer. Regulars have told our users "I love how personal your responses feel" -- they have no idea the AI wrote it.

🚨

Smart escalation routing

A 1-star review from a loyal customer who visited 20 times requires a very different response than an anonymous complaint. Goodword flags unusual reviews and routes them to you personally before any response is drafted or sent.

💌

Review nudge campaigns

After a transaction or service visit, Goodword sends a friendly, personalized SMS or email to recent customers with a one-tap link to your Google profile. Happy customers leave reviews. Unhappy ones message you directly first -- before going public on Yelp.

📈

Sentiment trend dashboard

See your reputation score over time, spot recurring complaint themes like "wait time" or "parking," and identify exactly what customers praise most. Use these insights to train staff, improve messaging, and prioritize the operational fixes with the highest ROI.

🔎

Competitor review tracking

Monitor the review volume, rating trends, and common complaint themes of up to three competitors. Know when a nearby competitor is losing ground -- and be positioned with a promotion or outreach when their customers start looking for alternatives.

Businesses like yours, already using it.

These are real operators who handed their review queue over to Goodword and watched their ratings climb without lifting a finger.

★★★★★
"We went from a 3.8 to a 4.4 on Google in three months. I used to dread opening Yelp. Now I actually look forward to it. My GM says every response sounds exactly like how I would write it on a good day -- which is not most days."
Maria T.
Maria T.
Owner, 4-location Italian restaurant group
★★★★★
"I had 47 unanswered reviews sitting there making me look like I didn't care about my customers. Goodword cleared the entire backlog in one afternoon and now we stay current automatically. HVAC season is brutal -- there is no way I could do this manually."
Derek F.
Derek F.
Owner, residential HVAC contractor, Phoenix
★★★★★
"The voice matching is almost unsettling. My regulars have literally said 'I love how you always respond so thoughtfully' -- and I have not personally written a single review response in six months. You answer the questions once and it just knows."
Priya N.
Priya N.
Owner, 2-location hair salon, Austin

No annual contracts. Cancel any time.

Every plan includes a 14-day free trial with full access. No credit card required to start. We earn your business every month.

Starter
$49
per month, billed monthly

  • 1 business location
  • Up to 50 reviews per month
  • Google Business + Yelp
  • AI response drafts
  • Basic voice profile (5 questions)
  • Mobile app with 1-tap approval
  • Email support
Start Free Trial
Multi-Location
$249
per month, billed monthly

  • Up to 15 locations
  • Unlimited reviews across all locations
  • All platforms including Healthgrades and Houzz
  • Competitor review tracking (3 competitors)
  • Monthly reputation report (PDF)
  • Smart escalation routing
  • Dedicated onboarding call
  • Slack integration for review alerts
  • Phone support
Start Free Trial

Everything you need to know
before you start.

Will customers know AI wrote the responses?

No. Goodword is trained on your voice, not a generic template shared across thousands of businesses. Responses sound personal because they are built from how you actually describe your business, handle complaints, and communicate with customers. The AI learns to write like you -- including your style and natural phrasing.

Which platforms do you support?

Currently: Google Business Profile, Yelp, Facebook, TripAdvisor, Healthgrades, and Houzz. We add one to two new platforms per quarter based on user requests. If you need a specific platform, submit a request and it goes straight into the development queue.

What happens with a truly negative or threatening review?

Any review under 3 stars is held for your personal review before any response is drafted or sent. You decide what to say and when, or whether to say anything at all. Goodword will suggest a response, but you are always in control of the difficult conversations that could affect your business.

Can I edit a response before it goes out?

Yes, every draft is fully editable in the mobile app or web dashboard. You can approve as-is, adjust a sentence, or replace the whole draft with your own words. Every edit you make trains the AI -- each correction improves future drafts specifically for your business over time.

How long does setup actually take?

Most businesses are fully live in under 20 minutes. Connect your review profiles (each platform takes about 2 minutes with the guided flow), complete the voice questionnaire (about 10 minutes), and Goodword begins monitoring immediately. There is no developer setup or technical configuration required.

Is there a long-term contract?

No contracts, ever. Cancel any month with one click from your account settings. Your complete response history and your voice profile are yours to export in CSV or JSON format at any time. We do not hold your data or your brand voice hostage when you decide to leave.

Start protecting your reputation today.

14-day free trial. No credit card required. No contracts. Set up in 20 minutes or less and see your first AI-drafted response within the hour.

Start Your Free Trial

Join 1,200+ local businesses that stopped losing customers to unanswered reviews.

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