Everything you need to know about daily re-engagement scoring
RekinderScore analyzes your conversation history daily and identifies threads at risk of going stale. For each at-risk thread, it calculates the likelihood that a strategic rekindle message will generate a reply, then surfaces the highest-probability targets with suggested angles tailored to the conversation context.
Our proprietary scoring engine analyzes multiple signals from your conversation threads:
The algorithm was trained on hundreds of thousands of threads from Sales Connector, making scoring signals proprietary from day one.
Each scored thread includes a suggested angle: a brief note on what message theme or question is most likely to prompt a reply. Examples: "Reference their healthcare expansion" or "Ask about their timeline shift." These are extracted from conversation history and optimized for reply likelihood.
RekinderScore runs a daily cron at 6:00 AM UTC. Your updated scoresheet is ready each morning. Scores reflect all conversation activity captured up to the previous day at 11:59 PM UTC.
Read-only access to:
No passwords, payment info, or sensitive data are accessed.
All conversation data is encrypted in transit and at rest. RekinderScore does not export or share your data with third parties. Data is used exclusively for scoring and model training (fully anonymized). You retain 100% control and can revoke access anytime.
Yes. You can adjust emphasis on different signals. For example, increase recency weight from 0.5 to 0.8 if your team prioritizes recent messages. Contact us for available customization parameters.
Across 500K+ historical threads, our scorer achieves 78% precision for high-likelihood targets (score >0.75). This means 78% of flagged contacts actually reply within 7 days of a rekindle message. Precision varies by industry; your accuracy improves as the model learns your team's reply patterns.
Our model is tuned to minimize false positives. A 22% false-positive rate means some high-scored targets may not reply. That is where suggested angles matter: they maximize odds with each rekindle attempt.
We recommend reviewing your daily scoresheet each morning and acting on the top 10-20 high-likelihood targets per day. Most teams find 3-5 rekindled conversations per week yield meaningful re-engagement. Track which angles work best for your ICP.
Initial setup is 15 minutes: authorize access, review your accounts, and select which threads to score. Your first scoresheet is ready the next morning.
Reach out to Megan or the inboxing team. They can answer use-case questions, adjust parameters, and help you maximize rekindle response rates.