Marina Operations AI

Run your marina like you have a full office crew.

Marina AI handles slip agreements, seasonal billing, maintenance tickets, and guest communication so you can focus on the water, not the paperwork that never ends.

340+
marinas and boatyards on the platform
91%
reduction in overdue slip invoices
6 hrs
saved per week on tenant communication
48 hr
average setup including full data import

Running a marina still runs on spreadsheets and sticky notes.

Most marina management software was built in 2005 and it shows. Marina AI was designed from the dock up for independent operators who wear every hat and cannot afford to lose a slip to administrative confusion.

Slip agreements expire quietly

Without automated reminders, renewals slip through the cracks. A lapsed agreement means you may not have legal standing to collect or remove a vessel. Marina AI tracks every contract expiration and initiates renewal sequences 60, 30, and 14 days out so nothing surprises you at the start of a season.

Billing is a manual scramble every month

Fuel surcharges, electric meter readings, liveaboard fees, seasonal rates. Most operators calculate these by hand and then chase payments by phone. Marina AI reads your billing rules once and invoices automatically, with Stripe integration built in so tenants can pay from any device.

Maintenance requests vanish in the gap

A boater submits a request on a napkin or leaves a voicemail. It gets lost. Two weeks later they are angry and threatening to leave. Marina AI gives boaters a simple text portal and gives you a tracked queue with assignee, status, and photos attached to every ticket.

Transient guest management is pure chaos

Walk-ups, radio calls, online inquiries, and phone reservations arrive through different channels. Marina AI centralizes them into one daily manifest with slip assignments, arrival windows, and payment status so the dock crew always starts the day with a clean, accurate picture.

"I used to spend two full Saturdays a month on billing alone. Now it happens while I am out on the water."
Ron Caruso, Harbor Master, Pelican Bay Marina, Sarasota FL

Every tool your marina actually needs, built into one system.

No modules to activate, no third-party integrations to wrestle with. Marina AI ships complete and ready to replace the clipboard on your office wall.

Slip and Berth Management

A visual slip map shows occupancy in real time. Assign transient or seasonal boaters to specific slips, mark vessels as arrived or departed, and check availability at a glance from any device including the dock office tablet or your phone on the fuel dock.

Automated Billing and Collections

Set your rate tables once. Marina AI calculates monthly slips, electric usage, liveaboard surcharges, and fuel deposits automatically. Invoices go out on your schedule. Overdue accounts trigger a polite collection sequence without requiring your personal attention on each one.

Text-First Guest Communication

Boaters expect to communicate by text. Marina AI gives every tenant and transient guest a two-way SMS thread. Reservation confirmations, maintenance updates, gate code reminders, and storm notices go out automatically or with a single click from your dashboard.

Contract and Compliance Tracking

Every slip agreement, fuel account form, liveaboard addendum, and insurance certificate lives in Marina AI with version history and e-signature. Renewal reminders fire automatically. You always know whose paperwork is current and whose is 90 days past due.

Maintenance Request Queue

Tenants submit requests by text or web form. Every request lands in a queue with priority, photos, assigned technician, and live status. Boaters see updates automatically without calling the office. Nothing falls through because everything has a clear owner and a visible state.

Daily Dock Manifest

Every morning the dock crew gets a printed or digital manifest showing expected arrivals, departures, transient reservations, and flagged issues. No clipboard confusion at the gate. No double-booked slips. Every shift starts with one clean, authoritative picture of the day.

Up and running in under 48 hours.

We have helped dozens of marinas migrate from spreadsheets, outdated software, and three-ring binders. The setup process is intentionally straightforward.

01

Import your slip map and tenant list

Send us your current spreadsheet or an export from any existing system. Our team maps your slips, enters your rate tables, and configures your billing rules. You review and approve before anything goes live.

02

Invite your tenants by text

Marina AI texts every tenant a link to their profile. They confirm vessel info, upload their insurance card, and sign their agreement digitally. Most marinas complete full tenant onboarding within five to seven days of going live.

03

Run your marina from one screen

Check daily occupancy, approve maintenance requests, review billing status, and communicate with tenants from the same dashboard you open every morning. The administrative load drops in week one. Your tenants notice the difference within the first month.

What marina operators are saying.

"We had two slips double-booked every busy summer weekend because of our old calendar. Marina AI has a hard block on conflicts. Not one double-booking since we switched, and that alone was worth every dollar."

Sandra Kowalski
Owner, Shoreside Marina, Lake Geneva WI

"The billing automation paid for year one by itself. I used to lose about 15 percent of electric billing because I forgot to pull meter reads on time. That does not happen anymore. The system does it and invoices go out the same day."

Joe Ferreira
Harbor Master, Bayside Yacht Club, Sarasota FL

"My seasonal tenants actually appreciate the text updates. When a storm is coming they get an automatic warning with the gate code to access their boat. Three of them said that was the reason they renewed their slip for another year."

Diane Chambers
Marina Manager, Great Lakes Harbor, Traverse City MI

Simple pricing that scales with your marina.

No per-slip fees. No transaction percentages taken off your billing. A flat monthly rate based on your slip count, because your revenue is yours.

Tidal
$149 /month
For small marinas with up to 75 slips. Everything you need to get organized and stop losing revenue to administrative gaps.
  • Up to 75 slips
  • Automated billing and invoicing
  • Two-way SMS with all tenants
  • Digital agreements with e-signature
  • Maintenance request queue
  • Daily dock manifest
  • Stripe payment integration
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Fleet
$549 /month
For large marinas, boatyards, or multi-location operators with complex billing structures and high transient volume year-round.
  • 250 or more slips, no cap
  • Everything in Harbor
  • Multi-location dashboard
  • Custom rate logic and surcharges
  • API access for PMS integration
  • Branded tenant-facing portal
  • Dedicated onboarding specialist
  • Quarterly business reviews
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What marina operators ask before signing up.

Do my tenants need to download an app?
No. Marina AI communicates with tenants via standard text message. They receive a link to a mobile-optimized web page for agreements, maintenance requests, and account updates. No app store, no account creation friction. Boaters of every age are comfortable with it from day one.
Can I import data from my existing software?
Yes. We accept CSV exports from Dockmaster, Marina Controller, and any spreadsheet format. Our onboarding team handles the import and builds your slip map from your data. Typical setup takes 24 to 48 hours from the time you hand us the file.
How does billing for electricity work?
You enter your electric rate and submit meter readings at the end of each billing cycle. Marina AI calculates each tenant's charge based on actual usage and adds it to their monthly invoice automatically. If you use smart meters, we can pull readings via API for fully hands-off billing with no manual entry required.
What happens when a tenant does not pay?
Marina AI sends two automated payment reminders at configurable intervals. If the invoice remains unpaid past your grace period, the system escalates to a collections notice and flags the slip for your review. You set the rules once. Marina AI executes them consistently without you having to make uncomfortable calls.
Is there a long-term contract or can I cancel anytime?
Month to month on all plans. No long-term contracts, no cancellation fees. If you cancel, you receive a full data export of your tenant records and billing history in CSV format so you always own your data. We believe you should stay because the product works, not because you are locked in.
Does Marina AI handle seasonal and year-round tenants differently?
Yes. Seasonal tenants get contracts with specific start and end dates. Marina AI tracks expiration, sends renewal offers before the season closes, and archives the slip record when they depart. Year-round tenants receive rolling monthly invoices. Both tenant types coexist on the same marina with no configuration conflicts.
Ready to start

Your slip roster is waiting to run itself.

Join 340 independent marina operators who spend less time on paperwork and more time doing what they built this business to do.

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