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Franchise Vendor Sales Intelligence From Day One

New franchisee leads sourced from SEC-filed Franchise Disclosure Documents. Enriched, verified, white-labeled.

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The FDD Opportunity

Franchise Disclosure Documents are public filings required in 14 US states. They reveal the names and locations of every new franchisee approved in the prior year. New franchise operators spend $50K to $200K on point-of-sale systems, insurance, signage, staffing solutions, and technology infrastructure in their first 90 days. These are high-intent buyers making critical purchasing decisions in a narrow window.

Your competitors are cold-calling from outdated lists and waiting for trade show leads. FDD Lead Feed surfaces new operators within 48 hours of their filing, weeks before traditional channels identify them. You get first-mover advantage on the wallet share that matters most.

How It Works

Automated Parsing

Nightly cron jobs parse Franchise Disclosure Documents filed in all 14 registration states. New operator names, locations, affiliate franchisors, and filing dates are extracted and structured automatically within 12 hours of filing.

Contact Enrichment

Phone numbers, email addresses, LinkedIn profiles, and decision-maker titles are appended within 48 hours. Every lead arrives with dial-ready contact information and verified decision-maker identification for your outreach team.

White-Label Delivery

FDD Lead Feed runs entirely under your brand, colors, and domain. Your clients see your logo, your messaging, and your value proposition. We handle all backend data engineering, cron jobs, and infrastructure.

Sales Connector Integration

As a native Sales Connector add-on, leads ship directly to tenant CRMs without manual data entry. Pricing is per-verified-lead with automatic Stripe billing. Zero configuration required from your clients.

Why Vendors Win With FDD

First-Mover Timing. You reach franchisees on day one of their operator journey, before competitors know they exist. Wallet-share decisions happen in the first 30 days. Being first is everything.

Highest-Intent Leads. These are not window-shoppers or curious browsers. New franchisees are funded, legally committed, and actively shopping for vendors across every category. Close rates are 3 to 5 times higher than traditional cold outreach.

Operational Efficiency. Automatic enrichment eliminates hours of manual research per lead. Your sales team goes straight to the dial, not LinkedIn stalking or phone append work. That is pure leverage.

Defensible Competitive Moat. FDD filings are free and public. Our proprietary enrichment layer is not. Once your client base discovers this lead source, they own a competitive advantage that other agencies cannot easily replicate.

Pricing Model

Base Monthly Access Fee$2,000
Per Verified Lead$0.50 USD
Billing MethodAutomatic via Stripe (monthly invoice)
Contract TermsMonth-to-month, cancel anytime

Typical vendors identify 150 to 400 qualified new leads per month from the 14-state FDD footprint. Most report positive ROI within 30 days of first lead contact. Base fee covers unlimited access to all state filings, full enrichment suite, and Stripe integration.

Real Vendor Results

"We closed $180K in annual recurring POS revenue from FDD leads in just Q1. These operators are ready to buy on day one. No hand-holding required."

Director of Vendor Partnerships, Regional POS Systems Provider

Frequently Asked Questions

What states are covered by FDD Lead Feed?

We cover all 14 US franchise registration states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Ohio, South Dakota, Virginia, Washington, and Wisconsin. We also source FDD data from common-law states where filings are publicly available through the Franchise Regulatory Database.

How often are new leads added and refreshed?

Nightly. Our cron infrastructure runs every evening at 11pm PT. All newly filed FDDs are parsed and enriched. Verified leads appear in your Sales Connector tenant by 6am PT the next business morning. This ensures your sales team always has the freshest operator data available.

Can I white-label FDD Lead Feed for my own clients?

Absolutely. You can resell FDD Lead Feed under your own brand name, colors, logos, and domain. Billing and lead delivery remain white-label through Sales Connector. Your end clients see your brand, not ours. This is ideal for agencies and resellers scaling their lead-generation offerings.

What is the contact enrichment accuracy rate?

We guarantee 85% or higher deliverability on verified lead contact information. Every phone and email is validated before delivery. If a lead bounces as undeliverable, you are not charged. We stand behind the quality of our enrichment data.

Does FDD Lead Feed work with non-Sales Connector CRMs?

Yes. We support CSV export, API access, and Zapier integrations for vendors using HubSpot, Salesforce, Pipedrive, and other platforms. Most of our resellers run it natively in Sales Connector for unified deal tracking, but standalone integration is available upon request.

Start Your Free Trial Today

Try FDD Lead Feed risk-free for 7 days. Get immediate access to all 14-state data, full contact enrichment, and white-label customization. No credit card required.

Request Free Trial

Have questions? Contact our sales team for a personalized walkthrough and proof-of-concept demo.

Built by Wishdeal Studio. Franchise Vendor Intelligence for Sales Connector Tenants. US Data Only.

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  • FAQ
  • Email drip
  • Outreach pack
Who this is for
  • B2B sales operators, agency owners with sales motion, founders selling into SMB
  • anyone with an existing audience or customer list to put this in front of
Who this is NOT for
  • Solo creators with no outbound motion, B2C apps, anyone without a list of named buyers
  • anyone who wants to launch this in under 4 weeks (it's a heavier build)
What you'd actually adopt

12 to 18 weeks to MVP. Year-1 ARR mid-case around $68K (estimate). Investment to production around $28K. probability of meaningful success around 16%, by Fermi heuristics.

Adoptability 74/100 Estimates only What you should expect →

Register interest

Want FDD Lead Feed built out, or handed over?

This is not a purchase and there is no card field. It puts your address, this product, and whatever you write below in front of a person, and you get a written answer about what finishing it, or handing it over for you to run yourself, would actually take.

  • A person reads these. Expect a reply in days, not minutes.
  • Your address is used to answer you. No sequence, no list, no sharing.
  • Ask to be removed and you are removed.

Prefer the team to build it and run it for you? That is the operator partnership.

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