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Skeptic memos

Real-named ICP personas role-playing as honest skeptics reading the homepage. Written to break the studio's self-grading loop.

Rachel Ostrowski, Director of Brand & Content at Fieldvine (B2B workflow SaaS, 190 employees) - read of Employee Advocacy AI, October 12 2026

2026-10-12 12:00 · on-the-fence

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Rachel Voss, VP of Marketing at Fieldline (B2B SaaS, 190 employees) - read of Employee Advocacy AI, September 25 2026

2026-09-25 09:01 · on-the-fence

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Jeff Kwon, Former Director of Marketing at Hireloop (Series B HR tech) - read of Employee Advocacy AI, June 13, 2026

2026-06-13 01:10 · on-the-fence

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Tom Kessler, Sales Enablement Manager at Veridian Security (183 employees) - read of employee-advocacy-ai, May 25 2026

2026-05-25 18:02 · on-the-fence

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