Ten first-touch messages, ready to send.

**To:** Founder, Series A fundraising **Persona:** Sarah Chen, 2.5y into founding, negotiating investor equity I built a tool that shows exactly what your startup equity offer is actually worth post-tax. Most founders get the vesting cliff wrong and leave hundreds of thousands on the table. It's free to use - might save you a conversation. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** CFO, Series B+ company **Persona:** Marcus Rodriguez, CFO at 50-person SaaS When we revised our option pool last year, I used Cliff to show the team what their grants actually meant. Cut equity negotiation time in half. It's built for the real math - taxes, exercise cost, liquidity timelines. Might help your next hiring round. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** Senior IC, reviewing multiple equity offers **Persona:** James Liu, Staff Engineer at FAANG, evaluating startup offers Comparing startup vs. tech company equity? Cliff models exactly what each offer is worth in real dollars, accounting for vesting cliffs, strike price, and tax brackets. Takes 2 minutes. Shows you the scenarios most offer letters gloss over. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** Startup advisor, helping founder with equity decisions **Persona:** Rachel Kim, advisor to 8 companies I recommend Cliff to founders I advise who are uncertain about equity offers. It's transparent about the cash implications and doesn't try to sell them anything. Just clear numbers and worst-case scenarios. Saves me a consultation. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** Fractional CFO, advising early-stage clients **Persona:** David Patel, fractional CFO for 6 companies When clients ask "Is this equity offer good?" I point them to Cliff. It does the modeling I used to bill for. Works especially well for explaining why a 4-year cliff at a struggling company is not the same as a 4-year cliff at a top-tier firm. https://wisddeal.com/factory/cliff-equity-calculator/

**To:** Mid-level engineer, 5+ years, exploring early-stage roles **Persona:** Emma Zhang, Eng Manager, open to startup Startup equity can be life-changing or worthless depending on execution and tax timing. Built a tool that doesn't hide the cliff-vesting scenarios or the tax hit. Shows you the real downside and upside. Honest calculations. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** VP People, designing startup equity packages **Persona:** Tom Bradley, VP People, Series B startup We use Cliff internally when designing offer packages. It helped us make equity transparent to candidates instead of hand-wavy. Also caught that our previous model was undervaluing the vesting cliff for our seniority bands. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** Angel/VC, advising portfolio company on compensation **Persona:** Lisa Gomez, investor in 20 startups When portfolio companies ask "What equity should we offer this hire?" I have them model it with Cliff first. Removes guessing. Shows them the real cost-to-company vs. perceived value to hire. Helps with retention conversations too. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** In-house counsel, handling equity agreements **Persona:** Michael Torres, General Counsel at 30-person startup Built a tool that models equity more accurately than most startup comp tools. Helpful for when candidates push back on offer terms - you can show them exactly what the numbers mean. No surprises at 4-year cliff. https://wishdeal.com/factory/cliff-equity-calculator/

**To:** Founder, peer network / startup community **Persona:** Alex Patel, founder of failed startup, now advising others My biggest equity mistake was not understanding the cliff-vesting math before I took the offer. Built this tool so other founders don't make that same choice blindfolded. Free, transparent, no upsell. https://wishdeal.com/factory/cliff-equity-calculator/