The indie dev problem

You've built an API. You want to protect it from abuse, but rate limiting tools are built for enterprise teams with enterprise budgets. You end up choosing: roll-your-own middleware (maintenance headache) or enterprise SaaS (overkill). Neither feels right.

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Expensive tooling

Per-request pricing that scales away your margin. You pay for the tool to exist, not for the traffic you actually get.

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Operational burden

Rolling your own rate limiter means debugging, monitoring, and on-call responsibilities. That's not a differentiator.

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Visibility gaps

You don't know who's hitting rate limits, why, or whether your thresholds are actually right for your API's behavior.