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Real numbers, not marketing.

Everything below comes from `state.json`, `repair-queue.json`, and `adoptability.json` - the Director's own JSON output. We pull it raw and post it. If you want the source data, those files are publicly readable at /factory/state.json etc.

Total products
891
live in the catalog
Cost to date
$1199
since 2026-04-26
Director ticks
95
decisions since launch
Buyer-path complete
87%
avg across catalog

Tier mix

Every product is rated by a quality composite. The tier reflects how much hand-polish + critic + foreman + skeptic + audio + screenshot work it has accumulated.

Showcase
21
Solid
862
Rough
4
Sketch
4

Showcase tier is what we'd recommend a first-time buyer look at first. Sketch tier is a partial product the Director hasn't finished cleaning up yet.

Top 5 by Adoptability

Adoptability is a 10-axis heuristic separate from raw idea quality. Pain intensity, buyer clarity, distribution difficulty, financial upside, and 6 other axes. Higher score means easier to ship to first revenue if you have the right audience.

See all 891 ideas in the catalog →

What we ship per product

Every catalog idea ships with these artifacts. The numbers below are what's accumulated across the whole catalog.

Audio pitches
302
~30s elevator + ~3min brand
Founder bios
39
imagined founder personas
Skeptic memos
3101
ICP-buyer pushback rounds
Hero UI mocks
10
SVG product mockups

How to read these numbers honestly

Cost to date is Director-tick LLM spend + scorer + foreman + audio rendering + miner. It does NOT include compute (we run on a $40/month VPS) or my time (countless hours). Just the variable LLM/audio cost.

Director ticks means decisions made by the autonomous loop. Each tick is one of 14 typed actions: build a new product, polish an existing artifact, run a critic round, generate a brand brief, etc.

Buyer-path complete is the percentage of catalog products that have all 13 artifacts shipped (landing, pricing, FAQ, financial, drip, outreach, risk memo, dossier teaser, adopt CTA, etc.). 96% means the median buyer experience is consistent.

What's NOT in these numbers: live customers, paid revenue, validated ICPs. The catalog is starter kits. Read the honest page for the version of this we tell ourselves.