Operator essays
Playbooks
Real depth on launching, distributing, and operating the kind of products in the Wishdeal Factory catalog. Nine essays, ~16,500 words, all written by the operator who built the 772-product catalog. Worth your reading time even if you do not buy a dossier.
Recent
The 30-minute marketplace audit for buyers
Ten checks to run on any AI marketplace before you spend money. Works on us and works on competitors. Vendor-risk filter, not product-fit filter.
What we learned from 85 iterations of an autonomous /loop
85 ship logs in 5 days for ~$172. The cadence dynamics, the audit-before-shipping rule, the source-fix discipline, and what we wish we had built sooner.
How to read an Adoptability score honestly
The 10-axis score on every product page, explained operator-honestly. Four reader contexts. Three axes most operators misread. The tier rule that beats the tier.
How we caught 70 fabrications in our own catalog
The autonomous studio shipped 70+ silent fabricated claims across the catalog. We found them in our own audits, fixed at source, built a daily cron. The credibility post is the one that says where we screwed up.
The dossiers we'd tell a friend to skip
Operator-honest. Five patterns + specific catalog examples we would tell a friend to pass on. With named products at Adoptability 69-71 and the reasons we have skipped them.
Five patterns we keep seeing across 772 AI ideas
After scoring 772 products, the same 5 shapes keep showing up. Workflow compression, after-hours catcher, second-opinion play, pre-meeting prep, paperwork compression. With catalog examples and failure modes.
Anatomy of a graduation: how Counsel AI became intakecounsel.com
The honest case study of the one product that graduated. What was right, what was risky, the public arc, and what other catalog products could follow the same pattern.
Five distribution channels that work for B2B AI in 2026
Real channels with real acquisition cost ranges. Not Facebook ads. Not "do content." Specific moves with specific failure modes.
The agency productization trap
Most agencies productize wrong. They package what they already do. The right move is smaller, weirder, and harder to copy.
When to take over a stalled product: operator-partnership math
The honest math on when an operator partnership makes sense, what each phase costs, and the three failure modes that quietly kill most launches.
Vertical AI in 2026: where the dollars actually are
Horizontal AI is a crowded knife fight against $100B incumbents. Vertical AI is a quiet land grab where buyer pain is concrete and incumbents do not show up.
What I'd actually do with $5,000 to launch one of these ideas
A real budget breakdown for launching a Wishdeal Factory idea solo. Most of the money goes where you don't expect.
Coming next
New playbook approximately every 7-10 days. Subscribe to the newsletter to get notified.