Mirafield delivers brand identity packages that include logos, style guides, typography systems, and dozens of source files across multiple formats. Their designers were spending up to six hours per project writing handoff documentation, and even after all that work, clients were still emailing within days with questions like "which file do I send to the printer?" and "what is the hex code for the dark version?" The friction was hurting reviews, slowing referrals, and quietly burning out the people most responsible for Mirafield's creative output.
Principal designer Rachel Torres integrated Handoff AI into the final week of every brand project. She feeds the AI a project brief, an asset inventory, and a short note on the client's technical comfort level. The result is a structured handoff document with named sections for every deliverable, plain-language instructions for common tasks like printing specs and web export formats, and a prioritized FAQ built from patterns Handoff AI recognized across hundreds of similar brand deliverables.
The documents are client-grade: readable by a non-designer, precise enough for a production vendor. Mirafield now sends the handoff package the same day as the final files, rather than two or three days later. More importantly, the documents anticipate the questions clients ask most. Post-launch email threads that used to run twelve to fifteen messages now run two or three.
Rachel estimates she saves between three and a half and five hours per project. Across Mirafield's volume of roughly forty projects per year, that is nearly two hundred hours returned to billable work, creative development, or simply leaving the office when the day is done.
"The handoff document used to be the part of the project I dreaded most. Now it is done before the client even knows the project is closing. That shift alone changed how I feel about my work."Rachel Torres, Principal Designer, Mirafield Studio