Built for clinics

The 1am booking inquiry should not feel like a bot answered.

AfterHours is an AI front desk built for med spas, dental practices, and cosmetic clinics. We answer the after-hours inquiry in your concierge tone, capture the procedure interest, book the morning consult, and email the lead summary at 7am. Your brand promises a polished experience. The 1am inbox needs to keep that promise.

Cohort offer First 10 case-study clients: $400 setup, $0 monthly for 60 days.

What goes wrong overnight

Three places the polish disappears overnight.

Med spas, dental practices, and cosmetic clinics spend real money on the brand experience: lobby design, lighting, staff training, follow-up flowers. Then the website inquiry at 1am gets a Mailchimp confirmation and a 11am response. The whole brand promise lands flat in the inbox.

01

The 1am Botox inquiry gets a copy-pasted reply.

A high-intent prospect, often a referral, fills out the consult form at 12:42am. They get a "thanks, we will be in touch" auto-reply and a real reply 11 hours later. Premium-priced clinic, generic-feeling response. The next day the prospect has already DM'd a competitor.

02

The weekend "I had a question about pricing" never gets answered in tone.

Cosmetic and dental price questions need to be handled with care, not deflected to "call us Monday." The reply must signal expertise and confidence without quoting an over-the-phone number. Front desk handles this well; the auto-reply at 9pm Saturday does not.

03

The high-intent referral lead converts a third as well as it should.

Referrals are the cheapest acquisition channel a clinic has. They convert at 60 to 80 percent when caught quickly. They convert at 20 percent or less when the first reply takes 12 hours. The owner pays for word-of-mouth in actual deliverables and loses two-thirds of the value at intake.

How AfterHours handles it

Three scenarios from clinics in our cohort.

Real overnight inquiries from a med spa, a dental practice, and a cosmetic surgery clinic in our pilot. Names and details changed. Replies are the exact text that went out, in each clinic's established voice.

Scenario 01Med spa
12:42 am Saturday

"Hi, I am interested in Botox for forehead lines. Friend recommended you. What does a consult look like?"

High-intent referral. The agent replies in a warm, concierge register, no hard sell, no over-the-phone pricing. It captures whether the prospect has had Botox before, offers two morning consult slots, and notes the friend reference for the brief.

Reply sent at 12:43 am
Hi, so glad your friend pointed you our way. Forehead lines are one of our most common consults, and the first appointment is always complimentary. Quick question to make sure we set aside the right amount of time: have you had Botox before, or would this be your first time? We have consult slots open Tuesday at 10:00 am or Wednesday at 1:30 pm. Either work for you?
Scenario 02Dental practice
11:08 pm Sunday

"My crown came off about an hour ago, eating dinner. Are you guys open tomorrow?"

Same-day urgency, brand-tone matters. The agent confirms the practice opens at 8am Monday, advises a temporary fix without crossing into clinical advice, books the 8:00 am slot, and flags the lead as urgent in the brief.

Reply sent at 11:09 pm
Hi, so sorry that happened, especially mid-meal. We open at 8:00 am tomorrow and I have held that slot for you. While you wait: rinse the crown gently, keep it somewhere safe, and avoid chewing on that side tonight. Reply YES to confirm 8:00, or let me know if a later time works better.
Scenario 03Cosmetic surgery
2:14 am Tuesday

"Researching rhinoplasty surgeons in the area. Cost range and recovery questions."

Long-research-cycle inquiry. The agent replies with a measured tone, declines to quote a specific cost in writing (per the clinic's policy), offers a 30-minute virtual consult slot, and captures the prospect's zip code and timeline for the brief.

Reply sent at 2:15 am
Hi, thanks for reaching out. Rhinoplasty consults at our practice run about 30 minutes and we walk through everything: technique, recovery timeline, cost ranges, and what to expect at every stage. Pricing varies enough by case that we share specifics in the consult, never over the phone or email. Two virtual slots open this week, Thursday at 11:00 am or Friday at 4:00 pm. Either work for you?

On HIPAA and clinical advice

The agent does not give clinical advice, does not diagnose, does not discuss medication, and does not store anything that resembles protected health information beyond name and contact details. Inquiries that mention symptoms or conditions are deferred to the consult, exactly as the front desk would handle them in person.

For clinics in our HIPAA-covered cohort, we sign a Business Associate Agreement at setup, route all storage through HIPAA-eligible infrastructure, and run a quarterly access review. Setup costs $400 one-time. Most clinics in the pilot do not need the BAA path because the inbox does not collect PHI.

Why this matters

The cost of an inbox that breaks the brand.

A med spa Botox client is worth roughly $3,000 over the first year. A cosmetic surgery patient is worth $8,000 to $40,000 depending on procedure mix. A dental implant case runs $4,500 plus. The lifetime value of a single new clinic patient is usually north of $5,000.

Clinics already spend $80 to $300 per acquired lead through Google Ads, Instagram, and SEO. Losing two-thirds of overnight conversion to a slow inbox is an immediate and ongoing leak. Sub-60-second reply in your tone restores the conversion you already paid to acquire. AfterHours pays for itself with one recovered patient a month.

The brand argument matters more here than in other verticals. A medical spa selling polish cannot afford to feel un-polished at 1am. A cosmetic surgeon trading on trust cannot afford to read like a chatbot. The agent must sound like the front desk on its best day. We tune until it does.

Quick math

One pilot med spa, last 60 days

Overnight inquiries (60 days)
184
Booked consults pre-AfterHours (~22%)
40
Booked consults during pilot (~46%)
85
Net new booked consults
45
Average first-year patient value
$3,100
New patient revenue (60 days)
~$139,500

Numbers from one pilot med spa's 60-day window. Conversion rates vary by procedure mix, market, and consult-show rates. Patient revenue is first-year, not lifetime.

I was paying for ads, getting the leads, and watching them go cold in the inbox. The morning brief is now the first thing I read with coffee. The Saturday inquiries that used to vanish all show up on Monday's schedule.
Carolyn M., owner of a four-injector med spa in Austin. Pilot client, week ten.

Pricing

Flat monthly. No per-message games.

Three tiers. We bill you, you do not pay per minute. Pricing scales with overnight volume, not with our compute bill.

Most clinics start on Pro.

A typical mid-volume clinic fields 8 to 20 overnight inquiries a week and benefits from the Slack/Zapier hooks in the Pro tier. Multi-location clinics or surgical practices with a wider intake funnel often need Concierge for human-in-the-loop tone tuning.

See full pricing
Starter
$300/mo
Up to 50 inquiries/mo
SMS, web form, email
Calendar write
Pro
$500/mo
Up to 200 inquiries/mo
All Starter, plus Slack/Zapier
Tone-tuning sessions monthly
Concierge
$700/mo
Unlimited inquiries
All Pro, plus human-in-loop
Priority escalation channel

For med spas, dental, and cosmetic clinics

Keep the brand promise at 1am, not just at the front desk.

The case-study cohort is open this week. $400 one-time setup, no monthly fee for 60 days, in exchange for a published case study at the end. Cancel anytime, no contract.

Book a 20-min setup call