If you'd rather not assemble a team, configure the stack, write the outreach, and run the first 50 sales conversations yourself, this is the tier where we do that with you. The Factory has shipped 822 idea kits and graduated one to its own domain (intakecounsel.com). The team behind it ships real revenue against real customers across LinkedIn automation (Sales Connector, 165 paying tenants), Pi-based hardware (ProxyBox.us, shipping in boxes), voice AI, and field-service software.
Most engagements run Phase A then a single combined Phase B+C. A few stop after Phase A because the validation work surfaces a clearer offer than the original dossier. That's the right outcome.
Walk the dossier with you, validate ICP against your network, lock the brand and pricing, write the v1 launch checklist.
Build the working version of the product: auth, billing, the single workflow that solves the named pain, deployed to your domain.
Run the first 50 outbound conversations. Train you on the operating cadence. Hand back a working pipeline.
The proof you should care about is what we have already shipped to real customers, not what we promise to ship for you.
Started in this catalog as the lawfirm-ai dossier. Six weeks later it is at intakecounsel.com with standalone marketing and an active launch. The case study is at /factory/playbooks/counsel-anatomy/.
LinkedIn automation platform with 165 paying tenants and 153 white-label resellers. Companion site at infonet.co for self-serve buyers. Production stack: Apache, PHP, Node, MySQL 8, cPanel, Caddy.
Pi-based residential proxy hardware with BLE-over-iPhone onboarding, Stripe billing, fleet of customer Pis on OTA firmware. Real product in real boxes, not just a deck.
100+ cron jobs, 68 monitored endpoints, 0-em-dash invariant durably enforced. Bulk LLM generation pipeline that produced 60 operator-voice product pages in 45 minutes. The Factory eats its own dog food.
The Factory was not bolted onto a pre-existing template-driven SaaS. It was built from scratch in six weeks while the operator was also running 5 other shipping products. If the question is "can these people actually ship", the answer is yes, demonstrably, at scale.
These are the highest-Adoptability ideas from the catalog right now. They tend to convert into operator-partnership engagements because the buyer is named, the distribution path is proven, and the build is bounded enough to ship in 6-8 weeks.
These come up in almost every Phase A conversation. The answers are the honest ones we give in person.
That is what Phase A is for. We spend the first week running cold-call validations against your network and your ICP, not ours. If five of those calls land badly, the right move is usually to refactor the offer before committing to Phase B, not to start building. Phase A is a real $2,500 not a try-before-you-buy, because the validation work is the work. About one in five Phase A engagements end with "the original idea is wrong, here is the adjacent idea your network actually wants." That counts as a successful Phase A.
For a typical Phase A + B + C combined engagement: week 1 validation, weeks 2-4 build to MVP, weeks 5-8 launch outreach. So pilot customers in week 5 to 6, real revenue in week 8 to 12 if the offer lands. If the validation in Phase A surfaces a different shape of product, add 2 to 4 weeks. We do not chase timelines that compress below 6 weeks total because the resulting work is brittle.
You do, fully. Code in your GitHub org, brand on your domain, billing to your Stripe, customer relationships in your CRM. We hand off everything at week 8. The only ongoing tie is if you opt into a $5K/month retainer for continued operations support, which most engagements do not take. We are not in the equity-skimming business.
Define "does not work" carefully. If Phase A surfaces that the idea is wrong, that is a successful Phase A (you saved a quarter). If Phase B ships an MVP that does not convert, that is a Phase B failure, typically because the ICP was wider than Phase A validated. We do not refund Phase B if the code shipped on spec, but we will run a structured post-mortem and refund Phase C if we have not started the outreach yet. We have never had a Phase C fail to surface at least one paying pilot, but we name the risk honestly because that is the engagement worth running.
Because the alternative for an operator partnership at this price band is a 4-person agency with a project manager layer and a slow Slack channel. Operator partnerships work best when one person owns the engagement end to end. For specialized work (iOS, Remotion video, voice AI), the team expands. For most engagements, you talk to Wes from Phase A to handoff. That is a feature, not a constraint.
Email Wes with the idea you're considering and the audience you'd want to sell it to. The first reply usually comes within a day.
Email wes@wishdeal.comHonest read: an operator engagement is a head start, not a guarantee. We can build the product and run the first 50 conversations. Whether the next 500 conversations turn into a real business depends on what those first 50 reveal and what you do next. We've shipped products that became real businesses and shipped products that became cautionary tales. Our honest page is here.