Own VetAI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Proven GTM playbook for reaching practice managers and owner-vets via LinkedIn
• ●Live Zoom demo script and positioning showing discharge summary time savings
• ●Financial model and TAM analysis for 28,000 US veterinary practices
• ●Founder persona and sales messaging framework for vet community outreach
• ●Product roadmap with PMS integration priorities and feature backlog
• ●Initial prospect warm lead pool from founder relationships
• ●Brand identity, landing page design, and vet community positioning framework

What Roll Digital builds for you.

Custom scope to take VetAI from MVP shell to operating business.

• ▸PMS API integrations for Cornerstone, AVImark, and other major platforms
• ▸Production backend on FastAPI with Postgres and multi-tenant architecture
• ▸Stripe billing system supporting monthly and annual subscription tiers
• ▸Email verification and Google OAuth single sign-on authentication
• ▸Automated discharge summary generation with customizable templates for vet practices
• ▸Practice manager dashboard for monitoring integrations and team usage
• ▸30-day customer success program and dedicated onboarding for first cohort

Why this could work.

The TAM is clear and substantial: 28,000 practices spend an average $2,400 yearly on ops automation. Discharge summaries are a genuine pain point vet teams spend hours on daily. Your GTM leverages proven channels (Facebook vet groups, LinkedIn) and a proven conversion method (Zoom demos showing time savings). The integration window opens for 18 months before IDEXX and Covetrus absorb this capability into their incumbent PMS products. Early customers drive referrals in a tight-knit community.

What you'd risk.

The core technical risk is PMS integration depth. Cornerstone and AVImark have closed or unreliable APIs; without true two-way sync, VetAI becomes a parallel workflow that adds friction instead of removing it. Practices churn by month three when manual data sync overhead becomes clear. Your buyer base is conservative and non-technical; sales cycles stretch 6-8 weeks and one failed demo tanks referrals in this tight community. IDEXX and Covetrus ship competing AI features in 2026.

Who this fits.

The ideal owner is a SaaS founder with integration experience or an industry insider with established vet practice relationships. You need comfort with long sales cycles, B2B GTM, and technical depth to navigate fragile PMS APIs. You're not a vet, but understand their workflow constraints and can build credibility through data-driven Zoom demos. An existing agency or consultant network selling to vet practices is a strong advantage.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive GTM playbook, brand, financial model, and founder relationships
2. Week 1
   Design PMS API integration architecture and finalize backend tech stack
3. Week 3
   Launch billing system and complete authentication setup for beta users
4. Week 6
   Open beta to first five practices via founder referral network
5. Day 90
   Reach 10-15 paying customers, measure churn, begin PMS roadmap adjustments

Pricing.

Three ways in, depending on how much you want to build yourself.