Own Marigold.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Marigold brand identity and domain
• ●Landing page and email nurture sequences for parent targeting
• ●AI tutor agent design spec and prompt architecture
• ●Year 1 financial model with CAC and LTV assumptions
• ●Paid social GTM playbook for parent acquisition
• ●School ambassador program framework and outreach templates
• ●Founder persona and positioning strategy (Carmen Delgado)

What Roll Digital builds for you.

Custom scope to take Marigold from MVP shell to operating business.

• ▸FastAPI backend with Claude API integration, session state, and token cost monitoring
• ▸Parent registration with email, Google OAuth, and parent-consent verification for COPPA
• ▸Student onboarding UI with learning style assessment and pace adaptation
• ▸Stripe subscription handling with free trial, $15-20 tier management, and cancellation flows
• ▸Parent dashboard showing student progress, tutor conversation logs, and skill growth
• ▸LLM cost tracking per session with alerts if token spend exceeds margin
• ▸School district licensing portal with bulk imports, usage reporting, and billing

Why this could work.

Large $1.3B direct-to-consumer TAM targeting clear buyer segment: parents spending $50-150/mo on edtech. Proven GTM through paid social targeting and school ambassador organic growth path. LLM tutoring meaningfully differentiates from Khan Academy's content library and Photomath's step-by-step solver. Accessible price point of $15-20 with low friction and immediate free trial conversion. Defensible margins if LLM API costs are managed tightly.

What you'd risk.

COPPA compliance for under-13 users requires verifiable parental consent, slowing iteration and raising legal liability. LLM API costs can spiral to $3-8 per user monthly, destroying margins at $15-20 price points without aggressive token budgeting. Incumbents like Khan, Khanmigo, and Photomath own parent mindshare with free or near-free tiers, driving CAC up sharply. Parents remain skeptical about unsupervised AI interaction with children. Probability of meaningful success is 0.14 and Year 1 cash flow is negative.

Who this fits.

Ideal owner has EdTech domain expertise or prior SaaS founding experience. Must have existing parent distribution list or school contacts to amplify paid social ROI. Needs operational discipline to manage LLM API margins and navigate COPPA compliance. Not suitable for first-time founders or non-technical operators. Best fit: former EdTech founder, school district operator, or parent advocacy organization with brand credibility.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, GTM playbooks, financial models, and agent spec transferred to owner
2. Week 1
   FastAPI backend and parent/student authentication flows complete and deployed
3. Week 3
   Stripe billing and COPPA parental consent verification integrated and tested
4. Week 6
   Paid social campaign launches, first parent cohort onboarded, initial metrics tracked
5. Day 90
   Analyze CAC, LTV, LLM costs per user. Decide pivot or scale

Pricing.

Three ways in, depending on how much you want to build yourself.