Own Tour AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Founder persona and cold email outreach templates targeting tour operators
• ●Integration marketplace listings on FareHarbor and Rezdy with sales playbook
• ●Landing page, brand identity, and Tour AI positioning materials
• ●Financial model, unit economics, and Year 1 ARR forecasts
• ●Customer acquisition playbook including ATTA/USTOA directory and regional DMO lists
• ●Agent system design specification with AI operations prompt library

What Roll Digital builds for you.

Custom scope to take Tour AI from MVP shell to operating business.

• ▸FastAPI backend with Postgres and production monitoring dashboards
• ▸Stripe billing with 3 pricing tiers and pause functionality
• ▸Email plus Google OAuth with multi-tenant isolation and RBAC
• ▸Tour management interface with itinerary builder and pricing tools
• ▸FareHarbor and Rezdy API integrations for automated booking sync
• ▸AI agent system for tour operations and customer service
• ▸Deployment infrastructure with custom domains, SSL, and CI/CD
• ▸30-day onboarding program and customer success for launch cohort

Why this could work.

The GTM is already validated: outbound cold email to 10k addressable tour operators generates 15 demos/month and 3-4 closes at $250/mo. Marketplace integration on FareHarbor/Rezdy extends reach. Tour operators lack purpose-built AI operations tools and compete on service quality. A $250/month SaaS spend aligns with their $3.6k annual tools budget. Execution risk is real, but the TAM and unit economics are defensible if churn can be managed.

What you'd risk.

Tour operators run on 15-20% net margins and are deeply price-sensitive. Expect high trial-to-ghost rates and constant pressure to discount. Competitors (FareHarbor, Rezdy, Xola) will ship native AI operations features within 12-18 months, potentially making a standalone tool redundant. October through February seasonality is brutal: operators routinely cancel or pause subscriptions, destroying ARR reliability and making annual contracts nearly impossible to close. Year 1 take-home is negative.

Who this fits.

This business suits a founder with existing tour operator relationships or an agency background. Ideal buyer is either a solo SaaS operator comfortable with hands-on sales and customer success, or an industry insider (former DMO director, tour company founder) with a database of contacts. High tolerance for seasonality and pricing pressure required. Non-technical founders should pair with a technical co-founder or hire early.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, financial models, cold email templates, GTM collateral
2. Week 1
   Deploy staging environment, begin FareHarbor and Rezdy API integration
3. Week 3
   Stripe billing integration and OAuth authentication system production-ready
4. Week 6
   Launch production, deploy to marketplace listings, run pilot demos
5. Day 90
   Reach 15-20 customer pilots, analyze churn patterns, plan Year 2

Pricing.

Three ways in, depending on how much you want to build yourself.