Own Doorman.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and founder persona of Renata Vásquez as CEO authority.
• ●Landing page, marketing assets, and positioning narrative targeting small landlords.
• ●Proven customer acquisition playbook using BiggerPockets, Facebook groups, and YouTube content.
• ●Unit economics model showing $35 monthly price, 40 trial baseline, acquisition playbook.
• ●Product codebase, IP, core feature set for lease and maintenance management.
• ●Customer email list and relationships with early adopters in landlord community.
• ●Domain name and production infrastructure credentials.

What Roll Digital builds for you.

Custom scope to take Doorman from MVP shell to operating business.

• ▸Production backend on Python or FastAPI with Postgres supporting multi-tenant architecture.
• ▸Stripe billing integration across three pricing tiers with metered usage tracking.
• ▸Multi-tenant authentication with email signup and Google OAuth integration.
• ▸Maintenance request routing system with contractor notification and status tracking.
• ▸Lease renewal document generation with state and city specific legal templates.
• ▸Tenant communication dashboard unifying rent reminders, lease notices, and maintenance updates.
• ▸Customer onboarding flow with property import, invites, and team member management.
• ▸Analytics and reporting for landlords on rent collection, maintenance, and cash flow.

Why this could work.

Large addressable market of price-sensitive independent landlords seeking operational efficiency. Proven GTM motion delivers 40 monthly trials with six customers converting at $35. Content marketing compounds naturally over 18 months through SEO and community building. Acquisition cost appears sustainable at this price point. TAM of 2.5 million landlords managing 2-20 units provides room for feature expansion, higher pricing tiers, and adjacent services like contractor networks.

What you'd risk.

Free competitors TurboTenant and Avail offer rent collection, lease storage, and maintenance requests without subscription fees, directly undercutting core value proposition. AI-generated lease renewal language and eviction notices carry legal liability exposure given hyper-local landlord-tenant law variations across cities and counties. Maintenance routing remains an unsolved two-sided marketplace problem; current solution is email-forwarding landlords will quickly recognize as inadequate. Year one shows negative take-home of $26,000. Success probability is 0.14.

Who this fits.

Ideal operator is a solo SaaS founder or industry insider with existing landlord community network. Needs strong product or GTM chops to scale content marketing and community tactics. Expects 12-18 month break-even runway. Should have prior software operations experience running similar subscription businesses. Not a traditional property management firm seeking quick acquisition. Values founder-driven positioning and long-term platform building.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership transfer, codebases, customer list, and founder responsibilities.
2. Week 1
   Product audit, competitive analysis, and production roadmap finalization.
3. Week 3
   Production backend and authentication system deployed and tested.
4. Week 6
   Billing, maintenance routing, and lease renewal systems in progress.
5. Day 90
   Production launch, customer migration, and initial support operations live.

Pricing.

Three ways in, depending on how much you want to build yourself.