Own Solar AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, domain name, and all intellectual property rights
• ●Landing page, lead magnet library, and solar-specific copy
• ●Agent design specification and AI prompt architecture
• ●Financial model, pricing tiers, and sales projections
• ●Outbound email sequences and LinkedIn prospecting templates
• ●Customer success playbook and 30-day onboarding framework
• ●Founder persona and GTM playbook for solar market

What Roll Digital builds for you.

Custom scope to take Solar AI from MVP shell to operating business.

• ▸Production backend on FastAPI with PostgreSQL for multi-tenant data
• ▸Stripe billing integration across three pricing tiers with webhooks
• ▸Email plus Google OAuth authentication and custom domain provisioning
• ▸AI agent backend with prompt versioning and model selection
• ▸Analytics dashboard tracking deal pipeline and attribution metrics
• ▸Email outreach automation with A/B testing and scheduling
• ▸API integrations with solar CRM systems like JobNimbus
• ▸Initial 60-day customer success program with weekly check-ins

Why this could work.

Solar installers face fierce revenue pressure post-IRA uncertainty. AI-assisted selling directly addresses their pain point: faster deal closure in compressed sales cycles. The GTM is proven with 15-20 demos monthly via existing industry networks and SEIA directories. TAM of 12,000 US installation companies spending $4,800+ yearly on sales tools provides clear growth path. Success depends on nailing attribution in complex multi-week sales processes before customer churn.

What you'd risk.

Federal solar incentives face rollback uncertainty in 2025-2026, already triggering installer layoffs and pipeline freezes. Your buyer base could shrink 20-30% before reaching scale. The AI-for-solar-sales pitch is crowded: JobNimbus, Solar Nexus, and HubSpot all offer competing AI add-ons with existing customer relationships and distribution advantages. Attribution decay in 3-8 week sales cycles drives renewal churn as customers claim they cannot prove ROI.

Who this fits.

A solar industry insider with an existing customer list or broker network. Solo SaaS founder comfortable cold-emailing and managing customer relationships. Early-stage agency owner wanting to pivot into specialized vertical SaaS. Must be willing to personally manage the GTM for 6-12 months while building repeatable sales process. Previous solar experience or current relationships with installers are valuable.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, domain, financial model, and prospect lists transfer to owner
2. Week 1
   Backend architecture finalized; initial customer onboarding begins
3. Week 3
   Payment processing and multi-tenant auth live in production
4. Week 6
   CRM integrations complete; first cohort of buyers deployed and selling
5. Day 90
   Post-launch analytics and attribution tracking operational; cohort hit 3-4 closes

Pricing.

Three ways in, depending on how much you want to build yourself.