Own Signal AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Intent-signal SaaS MVP with job monitoring and review scraping
• ●Landing page template and free-trial credit flow setup
• ●Sales outreach script library targeting SDR managers and VPs
• ●Customer acquisition playbook and initial user list
• ●Financial model with CAC, LTV, and churn assumptions
• ●Brand identity, positioning docs, and founder playbook
• ●Basic CRM integrations and CSV export workflows

What Roll Digital builds for you.

Custom scope to take Signal AI from MVP shell to operating business.

• ▸Production backend on FastAPI with job-signal fetch scheduler
• ▸Salesforce and HubSpot native sync, not CSV export
• ▸Multi-tenant auth with email, Google, and SSO
• ▸Stripe billing implementation across three subscription tiers
• ▸Dashboard displaying intent signals with company enrichment data
• ▸Advanced search and filtering across prospect universe
• ▸Alert system for new high-intent signals via email
• ▸Data retention compliance and job-market refresh policies

Why this could work.

SMB sales teams spend $1,800 yearly on lead intelligence. LinkedIn-based job moves are real signals worth monitoring, and outbound to SDR managers hits a pragmatic buyer. Free trial with 50 credits reduces trial friction. At $99-199 monthly, pricing fits SMB budgets. If CRM integration works smoothly, onboarding is fast. The TAM is real: 100k SMBs with dedicated sales teams actively prospect.

What you'd risk.

Signal quality is fragile. Without a Bombora partnership, your intent data is job postings and G2 scrapes that Apollo bundles free. Apollo, Clay, and ZoomInfo ship intent signals now, so you are a feature not a product. SMBs search 'more leads', not 'intent data', meaning paid CAC is high and conversion is 1-2%. CRM integration failure kills month-1 retention. Year 1 ARR is $32k-480k. Success probability: 13%.

Who this fits.

This fits a founder or sales ops manager with existing SMB relationships or a foothold in the sales-tools world. You need appetite for bootstrapping year 1 with negative margins while building defensibility. You understand sales workflows deeply and have conviction that intent signals work, despite category skepticism. Not for passive investors. This needs hands-on founder energy to win CAC back through product-market fit.

Timeline.

From contract signing to operating business.

1. Day 1
   Hand off landing page, playbook, and existing customer list
2. Week 1
   Deploy CRM sync and multi-tenant auth to production
3. Week 3
   Dashboard, search, and automated signal refresh go live
4. Week 6
   Billing system and email alerts operational for paying customers
5. Day 90
   Thirty customers onboarded, month-1 churn measured, retention baseline set

Pricing.

Three ways in, depending on how much you want to build yourself.