Own SaaS Expense Tracker.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●SaaS MVP codebase with multi-product expense tracking and P&L breakdown
• ●Product Hunt launch strategy and positioning assets ready to deploy
• ●Founder persona and Twitter/X indie hacker DM outreach playbook
• ●Landing page with tested messaging and visual design system
• ●Customer acquisition roadmap targeting 50-80 paying users in year one
• ●Stripe billing integration configured for $25, $35, and $49 tiers
• ●Financial model projecting $28K ARR mid-case for year one

What Roll Digital builds for you.

Custom scope to take SaaS Expense Tracker from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres for multi-tenant architecture
• ▸Stripe billing integration across three pricing tiers with subscription management
• ▸Google OAuth and email sign-up for customer authentication
• ▸CSV bulk import tool for migrating expenses from accounting software
• ▸Dashboard with per-product P&L visibility and six-month spend trends
• ▸Automated alerts for unusual expense patterns across product portfolio
• ▸30-day customer onboarding and success support during launch phase

Why this could work.

The GTM is rooted in proven channels: indie hackers on Twitter and Product Hunt do monetize successfully. Your target is specific: multi-product SaaS founders have a real need for per-product visibility, and their willingness to pay $300 annually reflects genuine pain. CAC through community channels will be low. The challenge is narrow TAM and differentiation against existing tools like Xero.

What you'd risk.

The addressable market is extremely narrow: only 3,000 real prospects globally fit your criteria. Accounting software like Xero and QuickBooks already solve this with tagging. Founder churn is structural and high: when products are acquired or fail, subscriptions cancel immediately, making MRR unpredictable. Differentiation is hard to prove in a five-minute trial. You could exhaust the $20K investment without reaching product-market fit.

Who this fits.

This business fits a solo SaaS founder running 2 or more products who understands the pain firsthand and has an existing audience in the indie hacker community. You need technical founding experience or strong technical co-founder. You cannot be capital-constrained for the 18-month journey to profitability. Traditional investors will not fund this business.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, domain, customer list, and founder positioning
2. Week 1
   Deploy to production, configure Stripe, set up analytics
3. Week 3
   Launch on Product Hunt or begin direct DMs to founder list
4. Week 6
   Reach 10-15 paying customers or pivot based on feedback
5. Day 90
   Hit 30-40 customers and validate month-to-month retention rates

Pricing.

Three ways in, depending on how much you want to build yourself.