Own Goodword.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity: Goodword name, positioning, and founder story
• ●Founder playbook: Carmen's cold email GTM to SMBs
• ●Landing page template and lead magnet collateral
• ●Financial model with customer acquisition and churn data
• ●14-day free trial funnel and messaging sequences
• ●Customer success playbook for dental and restaurant segment

What Roll Digital builds for you.

Custom scope to take Goodword from MVP shell to operating business.

• ▸Multi-tenant SaaS backend on FastAPI with Postgres
• ▸Google My Business API integration with compliance monitoring
• ▸AI-powered review response draft generation (Claude API based)
• ▸Customer dashboard for editing and publishing review responses
• ▸Stripe integration for billing, subscriptions, and payment processing
• ▸Analytics dashboard for review volume and response metrics
• ▸Email notifications system and customer support infrastructure layer
• ▸Initial 30-day customer onboarding and success support

Why this could work.

The TAM is substantial: 1.6M US local businesses spend hours weekly responding to reviews across Google, Yelp, Facebook. The $49/month price point is low-friction for restaurants and dental practices with high review volume. Cold email GTM to GMB-listed business owners proves repeatable. Automation of brand-compliant responses solves a real, persistent pain point for cash-strapped SMBs.

What you'd risk.

Google's MyBusiness API explicitly restricts automated replies and can revoke access overnight, destroying the entire value proposition with zero warning. Yelp integration is not buildable through legitimate API means. Monthly SMB churn runs 5-8% requiring constant customer acquisition just to stay flat. Negative year 1 economics: -$12k take-home on $27k investment. Overall success probability is only 17%.

Who this fits.

Ideal buyer is a repeat SaaS founder or SMB agency owner with existing restaurant or dental relationships. Must have capital to absorb year-1 losses and skill to execute continuous acquisition campaigns. Needs deep understanding of API dependency risk and contingency planning. Network to validate product-market fit quickly is a major advantage.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer all assets, onboard buyer, align on product roadmap
2. Week 1
   Audit Google and Yelp API ToS constraints thoroughly
3. Week 3
   Backend API, authentication, and GMB integration implementation complete
4. Week 6
   Stripe billing, customer dashboard, and draft generation working
5. Day 90
   Production launch with 14-day trial and cold email campaign

Pricing.

Three ways in, depending on how much you want to build yourself.