Own Returns AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and positioning within returns management market
• ●Complete landing page with sales copy and design assets
• ●Cold email and LinkedIn outreach campaign sequences
• ●Financial model with unit economics and pricing strategy
• ●Product feature roadmap through year 2
• ●Customer acquisition playbook targeting Shopify Plus operations teams
• ●Founder persona and target buyer research

What Roll Digital builds for you.

Custom scope to take Returns AI from MVP shell to operating business.

• ▸Multi-tenant backend API with Shopify Plus integration and webhooks
• ▸Fraud detection engine with ML model training infrastructure
• ▸Merchant dashboard for returns review and fraud flag management
• ▸Stripe billing system across three pricing tiers
• ▸Email verification, Google OAuth, and custom domain provisioning
• ▸Return reason classification with NLP across SKU inventory
• ▸Admin panel for customer support and operational oversight
• ▸30-day customer onboarding and success support program

Why this could work.

The TAM is real: 40,000 DTC brands spending $4,000 annually on returns tools. The GTM motion is repeatable with cold email and LinkedIn reaching ops managers directly. Merchant pain is acute: returns eat 25-30% of revenue for many brands, and fraud is rising. Shopify Plus merchants specifically have higher AOV and greater fraud exposure, making them willing to pay for smart automation and detection.

What you'd risk.

Entrenched competitors (Loop, AfterShip, Narvar) own this category with deep integrations and VC funding. Shopify is building native returns tools that steadily reduce the TAM. Most SMB merchants lack clean data (return reasons, fraud signals) for AI to work effectively. False positives on fraud detection create customer service crises and reputation damage. A single viral post about wrongly blocked refunds can sink a small SaaS startup instantly.

Who this fits.

An existing B2B SaaS operator with cold email and sales expertise. Someone who has run outbound before or built a sales team. Technical enough to understand API integration and fraud detection, or partnered with a technical co-founder. Ideally connected to the Shopify Plus ecosystem. Not a first-time founder; the 0.14 success probability demands operator experience and sales discipline.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, GTM playbook, and codebase handoff
2. Week 1
   Deploy to production, configure Shopify Plus integration
3. Week 3
   Run first 20 outbound cold emails, track opens
4. Week 6
   Close first customer, start product feedback loop
5. Day 90
   Target 3-4 paying customers, refine fraud detection

Pricing.

Three ways in, depending on how much you want to build yourself.