Own Frontage.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Frontage brand, domain, and market positioning in real estate
• ●Landing page, checkout flow, and conversion funnel assets
• ●Email drip campaign converting free trials to $35/month
• ●Social media content and demo template library
• ●Referral credit program framework and mechanics
• ●User database from free trial seeding across Facebook
• ●SaaS product codebase with MLS copy generation logic

What Roll Digital builds for you.

Custom scope to take Frontage from MVP shell to operating business.

• ▸Production FastAPI backend with fair-housing-aware LLM prompt engineering
• ▸Stripe billing system with tiered pricing and usage tracking
• ▸Multi-tenant user authentication with email and Google sign-in
• ▸Fair housing compliance scanner to flag non-compliant generated copy
• ▸Direct integrations with major MLS platforms and real estate CRMs
• ▸Agent dashboard with copy history and performance tracking
• ▸Email delivery infrastructure with open and click analytics
• ▸Customer onboarding flow and documented success support playbooks

Why this could work.

450k independent agents spend roughly $300 yearly on listing-specific tools, many without dedicated marketing staff. The GTM is proven: free trials convert to $35/month paid subscriptions, and referral credits spread agent-to-agent within brokerages at near-zero customer acquisition cost. Agents already know the core problem they face daily. The business scales on retention and unit expansion once you understand churn patterns tied to market cycles.

What you'd risk.

ChatGPT and Claude are free. Agents already use them directly. A $35/month wrapper needs a story beyond output quality alone to win trust from agents or brokerages. Listing volume is cyclical; when inventory dries up, agents have nothing to write and churn immediately. Fair housing compliance violations create legal exposure that makes risk-averse brokerages reject AI copy tools entirely, destroying your referral loop.

Who this fits.

An operator with real estate connections or deep insider knowledge of agent workflows. Could be an agency owner building a software division, a solo SaaS founder with strong agent relationships, or a former listing agent who understands the pain firsthand and has a network. Must be able to sell to risk-averse agents and brokerages, not merely build product.

Timeline.

From contract signing to operating business.

1. Day 1
   Assume operation, secure founder context on users and GTM
2. Week 1
   Deploy production infrastructure and begin fair housing audit
3. Week 3
   Launch MLS integrations and compliance detection layer
4. Week 6
   Ship updates to existing free trial user base
5. Day 90
   Track churn patterns and validate unit economics targets

Pricing.

Three ways in, depending on how much you want to build yourself.