Own Progress Notes AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page and free trial funnel optimized for therapist Facebook and Reddit communities
• ●Founder persona and GTM playbook seeding therapist networks with 10-note trial offers
• ●Customer list and peer-referral incentive framework built into the product
• ●Brand identity and positioning as the standalone documentation tool for burned-out clinicians
• ●Financial model projecting $18k-$216k Year 1 ARR with clear unit economics
• ●Production-ready backend and note-generation agent specifications ready for build phase

What Roll Digital builds for you.

Custom scope to take Progress Notes AI from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and Redis for note caching and queueing
• ▸OpenAI integration with HIPAA BAA compliance and subprocessor audit trail logging
• ▸Multi-tenant auth with email and Google OAuth, role-based access for group practices
• ▸Stripe billing engine supporting monthly subscriptions across solo, group, and DSO tiers
• ▸SOAP and DAP note templates validated against Medicare documentation standards
• ▸Custom domain provisioning with SSL certificate automation and branded client landing pages
• ▸Admin dashboard for monitoring note quality, therapist usage, and compliance metrics
• ▸30-day onboarding and customer success support to validate note specificity and clinical fit

Why this could work.

180k US therapists spend $420/year on documentation tools and report acute burnout from note-writing. The GTM seeds high-intent communities with friction-free trials before asking for commitment, lowering CAC. Word-of-mouth among clinicians is potent and peer-referral rewards amplify it. Therapists already using standalone tools face no switching cost, and this solves an acute pain point EHR vendors have not yet prioritized well.

What you'd risk.

HIPAA BAA compliance is binary and fragile: one unsigned subprocessor contract kills the model and exposes therapists to OCR liability, collapsing group and DSO deals overnight. SimplePractice, TherapyNotes, and Therapy Brands are shipping native AI notes, eliminating the standalone tool's value proposition for locked-in users. AI-generated notes that lack clinical specificity trigger Medicare and Medicaid clawbacks within 60-90 days, destroying trust and churn almost instantly.

Who this fits.

Ideal operator is an experienced SaaS founder or healthcare tech operator with existing credibility in therapist communities or relationship with a practice consultant. Must be detail-oriented on compliance and willing to engage directly with early customers on note quality. Solo generalists and agency operators without healthcare domain experience will struggle with the HIPAA and clinical validation requirements.

Timeline.

From contract signing to operating business.

1. Day 1
   Buyer receives landing page, brand assets, and customer outreach playbook
2. Week 1
   Build phase begins with backend API and OpenAI HIPAA BAA integration
3. Week 3
   Note generation engine live internally with SOAP and DAP template validation
4. Week 6
   Billing, auth, and multi-tenant infrastructure complete and tested with beta cohort
5. Day 90
   Production launch with 10 paying users and compliance audit documentation signed

Pricing.

Three ways in, depending on how much you want to build yourself.