Own Mood Planner.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●TikTok/Instagram Reels GTM playbook with documented organic growth mechanics
• ●Freemium SaaS product architecture with 7-day premium trial flow
• ●r/ADHD community presence and outreach strategy with affiliate relationships
• ●Mobile-first app design spec and UI/UX system
• ●Financial model showing unit economics and CAC payback
• ●Founder playbook for ADHD-specific retention and messaging
• ●Customer success sequences and onboarding workflows

What Roll Digital builds for you.

Custom scope to take Mood Planner from MVP shell to operating business.

• ▸Mobile app for iOS and Android with mood tracker and habit planner
• ▸Backend API for user data, mood analytics, and recommendation logic
• ▸Stripe billing integration for freemium tier and three premium tiers
• ▸Email and Google OAuth single sign-on with multi-device session sync
• ▸Push notifications for mood check-ins and habit reminders
• ▸Analytics dashboard tracking retention, mood-log consistency, and cohort LTV
• ▸Content management system for ADHD-specific habit templates and onboarding

Why this could work.

ADHD planner market has underserved 15M+ users with documented purchasing power for digital tools. Mood-first framing is differentiated from task-list competitors. TikTok/Instagram organic channel aligns perfectly with ADHD short-form video consumption patterns. r/ADHD community has proven repeat buyer behavior. Freemium model with strong trial-to-paid conversion funnel on a $100/year TAM creates viable unit economics at scale. Retention challenges are real but addressable with founder who deeply understands ADHD behavior.

What you'd risk.

ADHD users have clinically documented difficulty with habit formation and tool adoption. Expect 55-65% monthly retention vs 80%+ for typical SaaS, requiring constant new-user acquisition. App Store algorithm changes could cut organic installs 50% overnight with no recourse. Competitors like Tiimo and Focusmate own the market. If users don't log mood in the first 3 days, the core personalization value prop never fires and churn is permanent. This business has a 22% probability of meaningful success.

Who this fits.

Solo founder or small agency with ADHD personal experience or deep community ties. Someone who can execute on content creation (TikTok/Reels) and community management. Ideally has prior experience with freemium SaaS conversion funnels. Must be prepared for higher CAC and lower retention than typical productivity SaaS and comfortable running a fast-acquisition business. Technical co-founder or agency runway required to sustain negative Year 1 margins.

Timeline.

From contract signing to operating business.

1. Day 1
   Founder playbooks, product spec, code access, financial model, GTM materials transferred
2. Week 1
   Owner onboarded, sprint planning complete, engineering team aligned on production roadmap
3. Week 3
   Backend API, Postgres database, and multi-device auth fully implemented and tested
4. Week 6
   Mobile app beta with mood tracker, habit planning, and habit template library
5. Day 90
   Production launch on iOS and Android, Stripe billing live, first customer cohort onboarded

Pricing.

Three ways in, depending on how much you want to build yourself.