Own Sealwax.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page, brand identity, and copywriting for Sealwax MVP
• ●Agent specification and conversation flow design for NDA generation
• ●Freemium pricing model and customer billing workflow documentation
• ●Go-to-market playbook targeting freelancer communities and Product Hunt launch
• ●Financial model with Year 1 projections and unit economics
• ●Founder persona, acquisition tactics, and community outreach templates
• ●NDA template library and common legal edge cases

What Roll Digital builds for you.

Custom scope to take Sealwax from MVP shell to operating business.

• ▸Production backend API on FastAPI with PostgreSQL for documents
• ▸Stripe integration for freemium conversions and subscription management
• ▸Multi-tenant authentication system with email and OAuth
• ▸E-signature workflow integration and signed PDF archival
• ▸Automated email routing with signature reminders at 24/72hr
• ▸Basic analytics dashboard tracking signups, conversions, and churn
• ▸Operator playbook for email campaigns and customer retention
• ▸Custom domain setup with wildcard SSL and CDN

Why this could work.

The freelancer market is large and fragmented, with 5 million US ICs regularly negotiating NDAs. Freemium positioning aligns with user price sensitivity, and Product Hunt plus subreddit outreach offer direct access to early adopters. If churn stays below 5% monthly and free-to-paid conversion hits 3-5%, Year 1 ARR of $28k is realistic. The main upside is capturing share from Notion templates and DocuSign free tier by offering purpose-built automation.

What you'd risk.

Free-tier saturation is the primary risk. DocuSign, LawDepot, and Notion templates already solve basic NDA needs at zero cost. Justifying a $12/month subscription requires the paid tier to solve a problem free tools do not. Additionally, most freelancers need NDAs only 3-6 times yearly, making recurring billing a hard sell versus one-time purchase. Legal liability exposure is real: if a user's AI-generated NDA fails in a dispute, reputational damage could be swift and unrecoverable.

Who this fits.

This fits an operator with SaaS experience and comfort in the freelancer ecosystem. Ideal founder has existing audience in freelancing communities, understands recurring billing psychology, and can manage legal risk through documentation and disclaimers. Previous agency or productized service background is a plus. Solo founders lacking network in this space will face steeper customer acquisition costs and longer path to $28k ARR baseline.

Timeline.

From contract signing to operating business.

1. Day 1
   Asset handoff, domain transfer, and financial model ownership
2. Week 1
   Production infrastructure setup, Stripe billing, and database migration
3. Week 3
   Beta user testing and auth, billing, e-signature refinement
4. Week 6
   Product Hunt launch and freelancer subreddit community outreach
5. Day 90
   User validation, conversion funnel analysis, and Year 1 roadmap

Pricing.

Three ways in, depending on how much you want to build yourself.