Own MTG Bench.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and positioning in competitive Magic communities
• ●Landing page with free deck sharing and demo
• ●AI prompt architecture for deck analysis and suggestions
• ●GTM playbook: Reddit seeding and Discord community strategy
• ●Founder knowledge of builder and brewer personas
• ●Financial model with $57,600 mid-point year one ARR
• ●Customer discovery list and outreach playbook templates

What Roll Digital builds for you.

Custom scope to take MTG Bench from MVP shell to operating business.

• ▸Production backend with Magic card database, pricing, and rate limits
• ▸Stripe subscription billing across three tiers and annual plans
• ▸Deck sharing with unique URLs and social preview optimization
• ▸User authentication: email, Google, Discord sign-in for communities
• ▸Analytics dashboard: deck views, conversion funnel, retention tracking
• ▸AI prompt versioning system for managing card meta updates
• ▸Email onboarding flow and free-to-paid conversion notifications
• ▸Production deployment, monitoring, and 30-day customer success support

Why this could work.

Shareable free deck links create organic distribution through r/EDH and r/CompetitiveEDH where 150k+ serious brewers congregate. Top players sharing optimized decks builds social proof at zero cost. $10-15 monthly conversion is achievable given competitive players spend $500+ on cards annually. New set releases every 90 days drive recurring check-ins and upgrade prompts. Freemium model defers acquisition cost to retention phase.

What you'd risk.

Competitors like EDHRec and Moxfield offer free analysis; MTG players show near-zero willingness to pay for what exists free. The meta shifts every 3-4 months with new sets and bans, requiring constant AI prompt tuning and card database maintenance as an ongoing cost burden. Wizards of the Coast has a track record of C&D actions against monetized third-party tools. Legal exposure from commercial card data use at scale is real and uncertain.

Who this fits.

Best suited for a software founder or agency with SaaS operations experience and existing revenue. Ideal if you have Magic community connections or are embedded in Discord servers. Requires comfort with ongoing prompt maintenance and meta-driven updates. Not for someone seeking passive income; this needs active community engagement and willingness to navigate uncertain legal terrain around WotC IP. Experience with freemium conversion is valuable.

Timeline.

From contract signing to operating business.

1. Day 1
   Founder knowledge transfer, credential handoff, and MTG community introductions
2. Week 1
   FastAPI backend, card database integration, and auth system live
3. Week 3
   Stripe billing, deck sharing links, and social preview ready
4. Week 6
   Analytics dashboard, email system, and conversion tracking live
5. Day 90
   Production launch, free tier seeding, and customer support active

Pricing.

Three ways in, depending on how much you want to build yourself.