Own Moving AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●The SaaS product: quote engine, lead follow-up, and crew dispatch system.
• ●Initial customer base paying $329/month per company.
• ●Cold email sequences and Facebook outreach playbook.
• ●Financial model showing $190k ARR potential by year 1.
• ●Founder persona and proven GTM motion for moving company owners.
• ●Technical architecture docs and deployment infrastructure.
• ●Brand identity, landing page, and sales materials.

What Roll Digital builds for you.

Custom scope to take Moving AI from MVP shell to operating business.

• ▸Production backend with rate limiting, error handling, and monitoring.
• ▸Stripe billing integration for $329/month subscription with usage tracking.
• ▸Multi-tenant auth system with email sign-in and SSO support.
• ▸Quote accuracy liability insurance integration or disclaimer system.
• ▸API integration with MovingPro/Supermove/HouseCall Pro for CRM sync.
• ▸Dispatch crew mobile app with offline support and push notifications.
• ▸Seasonal churn prediction and win-back email sequences.
• ▸30-day onboarding and customer success playbook.

Why this could work.

Huge TAM: 18,000 licensed US moving companies spend $4,200 annually on ops tooling. Proven GTM delivering 15-20 qualified demos monthly with consistent 20% close rate. Unit economics are clear: $329/month grows predictably. Strong network effects: once you hit 10+ customers in a region, tight local networks drive word-of-mouth referrals. Acquisition costs drop as happy customer stories spread through owner communities.

What you'd risk.

Quote accuracy kills word-of-mouth in tight markets. One bad batch of estimates on a complex move tanks the reputation in a region. Incumbent CRMs already have quote modules, forcing difficult integrations. Dispatch automation depends on crew adoption, which is historically low for blue-collar workers. Severe seasonality means 60-70% revenue May-September, with winter churn spiking every January when month-to-month customers drop.

Who this fits.

Ideal buyer is a licensed moving company owner with strong sales skills and regional network presence. You'll need to sell cold and through owner Facebook groups, so comfort with outreach is essential. Alternatively, a SaaS founder comfortable with B2B sales to small business owners. Not for product-first founders. You need industry relationships and sales hustle more than technical skill.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership transfers. Code, customers, brand, and GTM playbook.
2. Week 1
   Learn existing customer base and current churn drivers.
3. Week 3
   Launch cold email campaign to similar companies and regions.
4. Week 6
   First new customers from outreach. Referral momentum building.
5. Day 90
   15-25 total customers. $5k-8k MRR. Preparing seasonal peak.

Pricing.

Three ways in, depending on how much you want to build yourself.