Own Marina AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page copy, design, and brand identity assets
• ●Cold email templates and marina association sponsorship strategy
• ●Agent specification for marina workflow automation and ops routing
• ●Financial model with $38k-$290k ARR range and unit economics
• ●Customer research: interview notes, founder persona, marina pain points
• ●Founder's playbook: 12-18 demos/month GTM, close rates, ACV assumptions

What Roll Digital builds for you.

Custom scope to take Marina AI from MVP shell to operating business.

• ▸Multi-tenant SaaS backend on Python/FastAPI with Postgres database
• ▸Authentication: email signup, optional Google/Microsoft SSO, role-based access control
• ▸Billing integration: Stripe subscription management, tiered pricing, dunning
• ▸Marina workflow UI: vessel management, slip assignment, maintenance tracking, calendar
• ▸Customer onboarding: 30-day success playbook, training materials, email sequences
• ▸Admin dashboard: customer metrics, usage analytics, churn monitoring
• ▸API integrations with existing marina software for data sync

Why this could work.

Marina operations AI addresses genuine seasonal workforce pain: managing slip occupancy, maintenance schedules, guest bookings, and seasonal hiring without dedicated administrative staff. Cold email and marina association partnerships are proven GTM channels validated at 12-18 demos per month. Marinas already spend $2600/year on operations software, proving problem-solution fit. Reaching 50 customers in Year 1 requires only 0.6% penetration of 8500 independent US marinas.

What you'd risk.

Marina management software is entrenched and sticky: operators use Dockmaster, Marinacloud, or Halcyon and rarely switch platforms. Seasonal churn is structural. Marinas close or reduce operations October through April, making annual contracts untenable and monthly MRR volatile. TAM is hard-capped: 2% penetration of 8500 independent marinas yields only 170 customers, capping annual revenue near $400K regardless of execution. Success probability calculated at 13%.

Who this fits.

This business fits an operator with existing SaaS experience and cold email GTM skills. Ideal buyer has marina industry connections (vendor relationships, association ties) or strong outbound sales ability. Requires $38k production capital and tolerance for seasonal revenue volatility October-April. Solo founders comfortable with 13% success odds and capped TAM upside find this most tractable. Not for operators seeking $1M+ revenue ceilings.

Timeline.

From contract signing to operating business.

1. Day 1
   All assets transferred, operator trained on GTM motion and playbook
2. Week 1
   Landing page live, cold email sequences deployed to marina lists
3. Week 3
   First demo pipeline established via email and association outreach
4. Week 6
   5-10 paying customers acquired and onboarded, success workflows proven out
5. Day 90
   20-30 customers acquired, $4-6K MRR, seasonal retention patterns documented

Pricing.

Three ways in, depending on how much you want to build yourself.