Own Lead Scoring AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Production-ready SaaS product built on FastAPI backend with React frontend dashboard
• ●Customer outreach list and cold email templates targeting VP Sales and RevOps
• ●Financial model projecting Year 1 ARR range of $12K to $160K
• ●Landing page, brand identity, and lead scoring positioning for SMB sales orgs
• ●Proven GTM playbook targeting companies actively hiring SDRs as lead volume proxy
• ●CRM integration architecture and data pipeline documentation for Salesforce and HubSpot

What Roll Digital builds for you.

Custom scope to take Lead Scoring AI from MVP shell to operating business.

• ▸Production backend with Postgres database, FastAPI, and model serving infrastructure on AWS
• ▸Stripe billing system across $150, $200, and $250 per month pricing tiers
• ▸Salesforce and HubSpot native integrations with OAuth and secure data pipeline
• ▸Multi-tenant auth system supporting email and single sign-on authentication methods
• ▸Score explainability dashboard showing why leads ranked as they did
• ▸API layer for custom CRM integrations and third-party data connectors
• ▸Customer onboarding flow with guided setup and initial model training
• ▸Monitoring, alerting, and model performance tracking for operational reliability

Why this could work.

The TAM is real: 60,000 SMB sales orgs actively paying around $2,000 annually for lead scoring solutions. The GTM has clear validation: companies actively hiring SDRs are feeling lead volume pain acutely and will pay to filter better. The founder already validated 2-3 percent pilot conversion rates at accessible price points. The positioning works for buyers tired of feature bloat in all-in-one platforms seeking focused, point solutions.

What you'd risk.

HubSpot and Salesforce bundle lead scoring natively, making differentiation a pure features fight against tools with 10x the integration depth. Most SMB CRM data is messy and incomplete, causing severe model underperformance and high churn when buyers realize their garbage-in equals garbage-out scoring results. Sales reps distrust black-box scores and override them constantly, blocking ROI demonstration and renewal justification. Competitors can copy the core feature in one weekend.

Who this fits.

An existing sales operations consultant, ex-sales leader, or solo SaaS founder with established relationships and credibility in B2B sales. Ideally someone with a Salesforce or HubSpot user list already built. Can commit part-time to founder responsibilities while outsourcing engineering delivery. Needs to own customer conversations, feedback loops, and GTM execution to validate product-market fit and drive renewal.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive code repository, customer list, financial model, brand assets
2. Week 1
   AWS infrastructure deployed, Postgres database created, Stripe billing integrated
3. Week 3
   Salesforce and HubSpot integrations live with OAuth and data sync
4. Week 6
   Beta customer onboarded, score explainability dashboard reviewed and working
5. Day 90
   Production launch ready with initial customer cohort and support

Pricing.

Three ways in, depending on how much you want to build yourself.