Stop wasting qualified leads
Lead routing automation that stops qualified deals from falling through sales team cracks.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take Lead Router from MVP shell to operating business.
The GTM is proven: a focused outbound motion targeting RevOps managers at growth-stage companies yields 25 demos monthly. The TAM is large enough to sustain a profitable business if even 3-5% of the 150k-company universe converts. RevOps teams genuinely struggle with lead routing as their companies scale, and native platform solutions underdeliver. At $150-250 monthly, the product undercuts competitors while staying accessible to SMBs.
HubSpot and Salesforce already offer free native lead routing, and that kills sales calls with cost-conscious buyers. Chili Piper and LeanData own RevOps mindshare in this category. Most SMB prospects run dirty CRM data, so AI-driven routing underperforms in practice, driving support load and churn. The 14% success probability reflects a crowded field where a new entrant must win on positioning, not features.
This business fits a SaaS founder or agency operator with proven RevOps or B2B sales background. You need outbound closing skills and the ability to balance product iteration with customer success during Year 1. An existing RevOps consultant with an email list is ideal. First-time founders without B2B sales experience will struggle with the competitive positioning.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds Lead Router for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.