Own Vellum.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Vellum brand identity and Deja Winters founder narrative
• ●Freemium SaaS product with MVP backend and landing page
• ●Slack and Reddit community relationships and engagement playbook
• ●SEO keyword strategy and initial landing page framework
• ●Financial model with unit economics and ARR projections
• ●Invoice template library and feature specification documentation
• ●Initial customer list and acquisition strategy framework

What Roll Digital builds for you.

Custom scope to take Vellum from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL multi-tenant database architecture
• ▸Stripe billing for free tier, $15, $25 plans
• ▸Email and OAuth authentication via Google and GitHub
• ▸Invoice PDF generation with template customization and branding
• ▸Free tier usage caps enforced at API level
• ▸Profession-specific SEO landing pages with conversion rate optimization
• ▸Analytics dashboard tracking usage, churn, and GTM metrics
• ▸Initial 30-day customer success program and technical onboarding

Why this could work.

The 18M-professional TAM is real and historically underserved by indie-first tools. Early SEO dominance on profession-specific keywords could build defensible organic channels before competitors respond. The free-to-paid model works in adjacent markets. Community-driven growth in Slack and Reddit taps underutilized channels for this demographic. If unit economics hold at the $15-25 price point, scaling to $85k ARR in 12 months is operationally plausible.

What you'd risk.

Wave, Invoice Ninja, and PayPal Invoicing dominate through free or nearly-free offerings. Freelancers are price-sensitive and already satisfied with free alternatives that meet basic needs. The AI value proposition is weak: most invoices are simple, repetitive, and don't require intelligent automation. Bonsai, HoneyBook, and AND.CO own the premium positioning with better integrations and network effects. The 18 percent success probability reflects real risk. Year 1 shows negative take-home despite ARR range, requiring continued funding.

Who this fits.

A SaaS founder or indie professional with existing Slack and Reddit community standing. Ideally someone with SEO expertise or credibility in a specific profession like accounting, design, or consulting. Must be execution-focused and comfortable with 18 percent success odds. Should be willing to test whether AI justifies premium pricing, or if the product must compete primarily on ease and price against free incumbents.

Timeline.

From contract signing to operating business.

1. Day 1
   Platform handoff, code access, payment keys, and founder intro
2. Week 1
   Stripe billing and authentication system live in production
3. Week 3
   First three profession-specific SEO landing pages fully published
4. Week 6
   Beta customer cohort onboarded and usage tracking live
5. Day 90
   Target 100-200 signups, validate customer CAC and retention

Pricing.

Three ways in, depending on how much you want to build yourself.