A pre-built business engine, ready to operate.
Prove which marketing channels drive revenue for SMBs.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take Lead Source Decoder from MVP shell to operating business.
Four hundred thousand US SMBs run multi-channel marketing but struggle with cross-channel attribution post-iOS 14 cookie deprecation. Native tools like GA4 and HubSpot lack the signal to connect offline conversions to digital channels. At $25-50 monthly, this product undercuts well-funded incumbents and fits price-sensitive SMB budgets. Agency partnerships provide distribution leverage. SEO on 'lead source attribution' captures operators actively seeking this solution.
GA4 and HubSpot already bundle attribution features, making the 'why pay extra' objection hard to overcome. Post-iOS 14 cookie deprecation means data accuracy is fragile and hard to guarantee. Well-funded competitors like Triple Whale and Northbeam own larger segments. SMB markets commoditize quickly and resist $200+ pricing. Year one returns are deeply negative at -$29k. With 13% success probability, this is a moonshot bet, not a steady business.
This fits an agency owner or operator with existing SMB relationships and marketing automation experience. Ideally someone who has sold to marketing teams or run customer acquisition before. You need sales credibility in the SMB space and patience to build partnerships. Solo SaaS founders without agency experience will struggle with the distribution piece. A founder with a pre-existing SMB book is best positioned.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds Lead Source Decoder for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.