Own GroupLeads.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Registered brand, domain ownership, landing page, and website design
• ●Customer acquisition playbook with LinkedIn sequences and email templates
• ●Product MVP with lead capture, qualification, and routing core
• ●Sales presentations, demo scenarios, and pitch materials for hotel sales directors
• ●HSMAI conference connection list and hotel director outreach database
• ●Year 1 financial model with ARR projections and churn assumptions

What Roll Digital builds for you.

Custom scope to take GroupLeads from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres database scaling
• ▸Stripe billing integration across monthly and annual subscription tiers
• ▸Email automation and webhook system for lead routing
• ▸Multi-tenant auth with email sign-in and Google OAuth
• ▸API documentation and webhook spec for PMS system integrations
• ▸Admin dashboard for billing, customer management, and support
• ▸Customer onboarding sequence and initial success program support
• ▸Analytics dashboard with lead conversion and ROI metrics

Why this could work.

The TAM is real: 11,000 independent and boutique hotels with active group sales need lead qualification. The GTM has proven it works: outbound to sales directors plus HSMAI conference demos generate 10 to 15 demos monthly with 2 closes per month. Unit economics are viable at $180 to $200 per month average revenue. The buyer can own this vertical before major platforms prioritize it.

What you'd risk.

The enterprise hotel chains (Marriott, Hilton, IHG) are inaccessible because they mandate Delphi or Amadeus systems. Group hotel sales are cyclical and churned 60-80% during COVID. Without OPERA PMS integration (which takes 6-18 months and significant capital), lead routing stays manual and retention drops. Any macro shock in travel or events will spike churn again. The 11% success probability reflects real structural headwinds that are difficult to overcome.

Who this fits.

This fits an existing hotel or event industry operator with a customer list or an agency selling into hotels. Not ideal for a solo SaaS founder with no hospitality connections. The buyer needs to be comfortable with cyclical revenue and willing to invest in OPERA integration eventually. Experience in hotel operations or group sales is valuable but not required if the buyer can recruit a sales lead.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership and code transfer, database access, playbook handoff complete
2. Week 1
   Backend deployed to production, multi-tenant auth system operational
3. Week 3
   Stripe billing integration live, first customers onboarded and testing
4. Week 6
   All core features complete, analytics dashboard live for customers
5. Day 90
   Full production deployment, customer success program and support live

Pricing.

Three ways in, depending on how much you want to build yourself.