Own Relay.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●The Relay brand identity and product positioning in freelancer market
• ●The agent specification covering asset inventory, guides, playbooks, and terms
• ●ProductHunt launch plan and design community content marketing assets
• ●The freemium-to-paid conversion funnel and pricing model research
• ●Financial projections and unit economics for $95k Year 1 ARR
• ●Founder story and early customer feedback from beta users

What Roll Digital builds for you.

Custom scope to take Relay from MVP shell to operating business.

• ▸API integrations for Figma, GitHub, Notion, and file uploads
• ▸LLM generation pipeline with verification flagging for accuracy assurance
• ▸Web app with project intake, review workflow, and document editor
• ▸Export engine supporting PDF, Notion, Google Docs with templates
• ▸Freemium and paid billing on Stripe across pricing tiers
• ▸Auth system with email, Google sign-in, workspace management
• ▸30-day founder-led customer success, onboarding, and early feedback support
• ▸Dashboard with usage metrics, project history, and renewal scheduling

Why this could work.

Relay targets a real pain: freelancers spend hours assembling handoff docs at project end. With 400k US freelance designers and developers spending $180 annually on niche tools, the TAM exists. The ProductHunt plus design community content strategy can reach this audience at low cost. The freemium model lets users validate the tool before buying. If execution focuses on speed and accuracy, word-of-mouth from early users could drive strong organic growth.

What you'd risk.

The core risk: 60-70% of this workflow is already covered by Figma Dev Mode, Zeroheight, and free Notion templates. Relay must convince freelancers that polish and time savings justify a paid upgrade. Additionally, handoff documents are single-event deliverables, not recurring. Without expanding into ongoing use cases like project management or asset tracking, retention will remain extremely difficult. LLM hallucinations in client-facing documents also carry real reputational risk if an asset path or support term is fabricated.

Who this fits.

This business suits a founder or agency operator with credibility in the freelance design and development community. You'll need to personally run ProductHunt, manage community engagement, and lead initial customer onboarding. A solo SaaS founder with product sense and a network of 50+ freelancer contacts can validate demand and iterate rapidly. Alternatively, a design agency owner wanting a new product line already has the customer base and use case.

Timeline.

From contract signing to operating business.

1. Day 1
   Review product assets, customer feedback, and establish development environment
2. Week 1
   Complete Figma and GitHub integrations, basic project intake workflow
3. Week 3
   Deploy LLM generation pipeline with output verification and flagging
4. Week 6
   Launch freemium beta with export engine and Stripe billing
5. Day 90
   End founder-led onboarding, analyze early retention and paid conversion metrics

Pricing.

Three ways in, depending on how much you want to build yourself.