Own Funeral AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●NFDA member directory outreach playbook and state association sponsorship partnerships
• ●Production-ready workflow engine with state-specific death certificate form templates
• ●Customer acquisition model and 20-30 demos per month playbook
• ●Brand identity, landing page, and positioning framework for funeral home owners
• ●Financial model showing $150/month average contract value dynamics
• ●Founder persona and GTM documentation for 5-8 monthly closes
• ●HIPAA compliance baseline and sensitive data handling framework

What Roll Digital builds for you.

Custom scope to take Funeral AI from MVP shell to operating business.

• ▸Production FastAPI backend for state-specific death certificate form submissions
• ▸Multi-state compliance framework covering vital records portals and digital filing
• ▸Stripe billing integration across entry/professional/enterprise tier pricing structure
• ▸HIPAA-compliant Postgres database with encryption for decedent and family records
• ▸Staff authentication system with email and Google Workspace sign-in
• ▸Outreach email automation and funeral home demo scheduler
• ▸30-day customer onboarding program and state compliance documentation suite
• ▸Admin dashboard tracking form submission status across state systems

Why this could work.

The TAM is large and specific: 20,000 US funeral homes spend roughly $1,900 annually on workflow software. The GTM is proven through NFDA sponsorships that unlock direct decision-maker access. Incumbents bolt AI onto legacy systems rather than solving state compliance specifically. At $150 per month recurring, you hit profitable scale at roughly 700 customers. The compliance layer is defensible because state vital records rules change quarterly.

What you'd risk.

State compliance is an engineering iceberg: all 50 states maintain separate digital portals, form versions, and regulatory rules that shift unpredictably every quarter. Your buyer persona averages 52 years old and adopts new software slowly. HIPAA violations and mishandled death records carry serious legal and reputational liability. Year 1 cashflow is negative $19,700, and documented success probability sits at 13 percent.

Who this fits.

Ideal operator has regulatory, healthcare, or SaaS compliance experience, or is an established funeral home insider with an existing customer list. You need engineering bandwidth or a technical co-founder. Success requires patience with 52-year-old buying cycles and willingness to invest six figures in state-specific compliance infrastructure before revenue scales meaningfully.

Timeline.

From contract signing to operating business.

1. Day 1
   Assume brand and compliance roadmap, review legacy system integrations
2. Week 1
   Backend architecture design for state form API integrations
3. Week 3
   First three-state compliance module live with test submissions
4. Week 6
   Stripe billing integration live, initial customer onboarding begins
5. Day 90
   Production launch, outreach campaign to NFDA members begins

Pricing.

Three ways in, depending on how much you want to build yourself.