Own FDD Lead Feed.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Customer acquisition playbook with cold LinkedIn and email templates targeting VP Sales
• ●Brand identity, landing page, and marketing collateral ready for day one deployment
• ●Franchise FDD data pipeline sourcing 3,000 plus vendor prospects across all verticals
• ●Financial model showing $18K-190K year one revenue with clear unit economics
• ●Proven subscription metrics of $200-400 MRR closing at 3-4 customers monthly
• ●Customer relationships and early buyer feedback from initial closed deals
• ●Founder positioning framework for B2B enterprise software sales within franchise tech

What Roll Digital builds for you.

Custom scope to take FDD Lead Feed from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres database for 3,000+ franchise vendor records
• ▸Contact enrichment pipeline integrating FDD data with third-party verification and email append
• ▸Web application with search, filtering, and bulk export of franchise contacts
• ▸Stripe integration supporting monthly subscription billing at $200-400 per tier
• ▸Email campaign tool or CRM sync enabling customer outbound prospecting from platform
• ▸Customer success flows including onboarding, training, and first 30 days support
• ▸Analytics dashboard tracking customer usage, data freshness, and churn indicators
• ▸GDPR-ready data handling and SOC 2 audit trail for enterprise buyers

Why this could work.

Clear, repeatable GTM hitting a specific buyer segment with proven 3-4 closes/month at $200-400/mo validates demand. TAM of 3,000 franchise tech vendors is large enough to sustain multi-year growth. Cold outbound to VP Sales has low customer acquisition friction. Unit economics work at current pricing, and early traction de-risks product-market fit. Buyer pool is small enough to dominate through direct sales vs competing on scale.

What you'd risk.

FDD data quality is structurally weak: franchisee contact info doesn't appear in public filings, so you depend on expensive enrichment layers that decay quickly. Buyer pool exhaustion is real: only 200-400 serious buyers exist, and after penetration, growth stalls without pivoting to direct franchisee contacts. Incumbents like ZoomInfo and Apollo can add FDD enrichment as a feature update, undercutting positioning. Year one takes negative cash. Success probability is 0.16.

Who this fits.

Best fit is a founder or operator with B2B SaaS sales experience, ideally with relationships in POS, supply chain, or franchise tech sectors. Comfortable with negative year-one margins and long sales cycles. Can iterate on GTM messaging and handle consultative selling to VP-level buyers. Prefers operating with a small team rather than scaling rapidly. Realistic about data quality limits and market size constraints.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive product codebase, GTM playbook, customer relationships, financial model
2. Week 1
   Audit FDD enrichment pipeline, confirm data quality, deploy staging environment
3. Week 3
   Launch production backend with subscription billing and multi-tenant isolation
4. Week 6
   Release customer web app with contact search, filtering, bulk export
5. Day 90
   Review ARR, churn rate, customer feedback, data accuracy metrics

Pricing.

Three ways in, depending on how much you want to build yourself.