Own Lockstep.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Lockstep brand, domain name, and logo package
• ●Landing page copy, trial flow, and signup sequence
• ●Founder playbook with Facebook group targeting and ad templates
• ●Financial model, unit economics, and revenue projections
• ●Basic MVP codebase with core dispatch and maintenance features
• ●Customer feedback documentation and initial trial user interviews

What Roll Digital builds for you.

Custom scope to take Lockstep from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL supporting multi-driver dispatch and maintenance
• ▸Stripe billing integration with auto-renewing subscription and pause functionality
• ▸Driver mobile app for real-time dispatch notifications and job acceptance
• ▸Manual ELD data import via CSV for route and telemetry data
• ▸Email and SMS alerts for maintenance due dates and dispatch windows
• ▸Multi-tenant auth supporting fleet managers and individual driver logins
• ▸Analytics dashboard showing maintenance costs avoided and uptime improvements

Why this could work.

The TAM is enormous: 350k owner-operators and small fleets actively losing jobs to unexpected breakdowns. Your founder has already identified a high-intent customer segment (those with recent breakdown losses in the past 90 days) and mapped a targeted GTM within established Facebook communities (500k members). The pain point is quantifiable and acute. The free-to-paid conversion path is straightforward and clear.

What you'd risk.

Owner-operators are notoriously cost-averse and will churn the moment a bill hits during a slow freight month. Without native ELD integrations (Samsara, Motive, KeepTruckin), you are stuck with manual data entry, gutting the AI value prop that differentiates this from basic spreadsheets. Freight market crashes like 2023-2024 wipe out your entire customer base and dry up new sign-ups simultaneously, collapsing unit economics at the worst moment.

Who this fits.

This fits a founder with existing trucking or logistics industry connections: either an ex-fleet manager, a solo SaaS founder with domain expertise, or an operator-adjacent consultant with a warm customer list. You need cash runway. Year 1 projects a loss. This is not a business for founders requiring immediate revenue.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive founder playbook, codebase, and customer interview notes
2. Week 1
   Deploy existing MVP to production and review GTM strategy
3. Week 3
   Complete Stripe billing integration and multi-tenant auth system
4. Week 6
   Launch driver mobile app and ELD data import feature
5. Day 90
   Go live with production backend and run paid trial cohort

Pricing.

Three ways in, depending on how much you want to build yourself.