Own Foyer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●SaaS codebase with production infrastructure and deployment scripts
• ●Landing page, email flows, and marketing copywriting
• ●Facebook group GTM playbook with outreach templates
• ●Year-one financial model with pricing and unit economics
• ●Founder's market expertise and customer conversation documentation
• ●Foyer brand identity and visual design system
• ●Prospect lists and community contacts for initial outreach

What Roll Digital builds for you.

Custom scope to take Foyer from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres database and multi-tenant architecture
• ▸Stripe subscription billing for $79 monthly plan and 14-day trial flow
• ▸AI proposal generation engine using Claude API with customizable templates
• ▸Email automation system for 14-day trial sequences and nurture campaigns
• ▸Customer dashboard with document management, editing, and proposal delivery
• ▸Analytics tracking CAC, MRR, churn, and LTV for unit economics
• ▸Multi-tenant authentication with Google OAuth and email sign-in support
• ▸30-day customer onboarding and success support included post-launch

Why this could work.

Event planners represent a 50k-person TAM with clear pain: proposal creation. Community-led GTM through Facebook groups is a proven playbook for reaching solopreneurs cost-effectively. $79/month with 14-day trial can achieve 10-15% conversion and break-even CAC by month 6. If referral loops form and seasonal churn stays manageable, $72k year-one ARR is realistic.

What you'd risk.

HoneyBook and Dubsado already embed proposal tools and are adding AI features; one product update could make Foyer obsolete. Wedding planning is acutely seasonal: spring and fall weddings dominate, but January and July churn spikes when pipelines dry up, creating volatile MRR and slow CAC recovery. The real competitor is free: Canva templates, ChatGPT prompts, Google Docs. Convincing a price-sensitive solo planner to pay $80/month over DIY solutions is the core sales problem.

Who this fits.

Ideal owner is a seasoned SaaS operator with either wedding industry expertise or an existing network of event planners. You need comfort with direct sales, community management in Facebook groups, and email marketing automation. Solo SaaS founders with product-market fit elsewhere, or agency owners diversifying revenue streams, tend to win here. Prior success with free-to-paid trial models and solopreneur GTM gives significant edge.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, production keys, and founder handoff materials
2. Week 1
   Deploy changes, test 14-day trial flow with first cohort
3. Week 3
   Launch Facebook group outreach campaign to 200-person pilot cohort
4. Week 6
   Analyze trial-to-paid conversion rate and refine messaging
5. Day 90
   Target 8 customers acquired, evaluate path to 8/month velocity

Pricing.

Three ways in, depending on how much you want to build yourself.