Own Electric-AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, domain, and tagline positioning
• ●Cold email playbook and Facebook group seeding strategy
• ●Agent specification and product design documentation
• ●Financial model and TAM research for 75k contractors
• ●Founder persona and early customer outreach lists
• ●Landing page and initial marketing assets

What Roll Digital builds for you.

Custom scope to take Electric-AI from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres for job dispatch
• ▸Multi-tenant architecture isolating each contractor's data and jobs
• ▸Stripe billing integration for $200 monthly subscription
• ▸Email and OAuth authentication across contractors
• ▸Historical job duration importer to seed dispatch accuracy
• ▸Dispatcher interface for managing and assigning jobs
• ▸Email notification system with webhook integrations
• ▸Analytics dashboard tracking trial conversion and churn metrics

Why this could work.

The TAM is large and real: 75k electrical contractors spend $2.4k yearly on scheduling. The GTM is validated, moving quickly from cold outreach to trial to $200 monthly subscription. Incumbents focus on broad field service software, leaving room for a specialized AI dispatcher. If you solve the cold-start accuracy problem in months 2-3, trial-to-paid conversion becomes predictable.

What you'd risk.

ServiceTitan and Jobber own this market and will ship AI scheduling as a competitive feature, not a standalone product. The cold-start problem kills early trial conversions: bad recommendations for months one through four make buyers quit before seeing value. Electrical contractors are 45-60, adoption-resistant, with long sales cycles and high churn when leadership changes. Success probability is 14 percent.

Who this fits.

A technical operator with existing contractor industry relationships, or a SaaS founder with B2B sales experience willing to engage directly with 45-60 year old business owners. You need conviction that cold-start accuracy can be solved by month three. Ideal if you've navigated high-churn markets and long sales cycles before. Not for first-time founders.

Timeline.

From contract signing to operating business.

1. Day 1
   Take possession of assets, code repositories, playbooks
2. Week 1
   Deploy production infrastructure and multi-tenant database
3. Week 3
   First three contractors in trial, importing historical data
4. Week 6
   Dispatch recommendations live, accuracy improving with data
5. Day 90
   Measure first paying customer and month-two churn rate

Pricing.

Three ways in, depending on how much you want to build yourself.