Own Elder AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●AI documentation agent targeting senior care documentation gaps
• ●Cold outreach playbook for nursing home administrators
• ●Validated pricing model at $2,400 annual per facility
• ●Product GTM motion with 30-day free trial offer
• ●Multi-tenant application codebase and architecture
• ●Brand identity and customer onboarding materials
• ●Financial model projecting $108K Year 1 ARR mid-case

What Roll Digital builds for you.

Custom scope to take Elder AI from MVP shell to operating business.

• ▸Multi-tenant SaaS architecture with Postgres backend and FastAPI
• ▸Role-based access control for facility admins and CNAs
• ▸AI prompt fine-tuning for state compliance documentation standards
• ▸Stripe billing integration supporting monthly and annual subscriptions
• ▸EHR API integrations with PointClickCare, MatrixCare, WellSky systems
• ▸Audit trail and compliance documentation for state survey requirements
• ▸CNA onboarding and retraining materials with progress tracking
• ▸Customer success dashboard with facility engagement and retention metrics

Why this could work.

The GTM is proven within healthcare cold outreach. The TAM is large (77K facilities) and narrowly defensible: only those lacking solid EHR docs. Documentation burden on CNAs is genuine and time-consuming. At $2,400 annually, pricing sits below what many facilities pay for EHR bundles, creating arbitrage. Early wins at independent facilities lacking PointClickCare or MatrixCare create word-of-mouth momentum in that underserved segment.

What you'd risk.

Most facilities (70 percent) already use bundled EHR systems with documentation modules, eliminating your addressable market. CNA turnover at 50-70 percent annually means constant retraining and eroding ROI perception. State survey compliance rules change yearly, and AI-generated notes can fail audits, creating liability that kills facility adoption and word-of-mouth. The 13 percent success probability reflects how narrow and risky the wedge really is.

Who this fits.

An existing healthcare operator (nursing home administrator, care agency owner) with direct relationships inside 50+ facilities and previous SaaS sales experience, or a healthcare IT consultant with deep operator networks. Someone who can execute cold outreach credibly, handle compliance conversations without technical backup, and persist through high turnover staffing environments. Not a first-time founder.

Timeline.

From contract signing to operating business.

1. Day 1
   Assets transfer, product codebase access, GTM playbook, metrics baseline established
2. Week 1
   Complete founder handoff, customer research review, development environment setup
3. Week 3
   Cold outreach campaigns begin, messaging tested with first facility contacts
4. Week 6
   Demo offers sent to 30 facilities, early feedback collected
5. Day 90
   Aim for 3-5 initial closes, assess product-market fit signals, replan

Pricing.

Three ways in, depending on how much you want to build yourself.