Own Demand Gen AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Production landing page with trial signup flow and pricing
• ●LinkedIn cold outreach templates targeting demand gen managers
• ●14-day free trial onboarding and activation sequence
• ●Visitor tracking architecture and IP-to-company matching logic
• ●Stripe billing setup with three pricing tiers configured
• ●Founder persona and customer acquisition playbook
• ●Vendor integrations with Clearbit, Apollo, or Bombora

What Roll Digital builds for you.

Custom scope to take Demand Gen AI from MVP shell to operating business.

• ▸FastAPI backend with database schema for visitor tracking and enrichment
• ▸Stripe subscription management and trial-to-paid conversion flow
• ▸Customer authentication with email and OAuth social login
• ▸Admin dashboard for managing trial accounts and customer data
• ▸Automated lead notification system via email and webhook
• ▸Deployment infrastructure on AWS with monitoring and logging
• ▸Email onboarding sequences and step-by-step integration guides

Why this could work.

The core insight is simple and lucrative: B2B SaaS companies spend 3k per year on visitor intelligence but most lack internal IP matching capability. Your GTM motion sidesteps major distribution problems. LinkedIn cold outreach directly reaches 150k qualified buyers. The free trial removes friction and demo risk. Month-6 target of 3-5 closes per month at 199/mo is realistic if match rates hold above 30 percent and onboarding drives immediate ROI.

What you'd risk.

IP match accuracy is fragile. If your data vendor's coverage drops below 30 percent on SMB traffic, the core value disappears. HubSpot's free Clearbit bundling into Marketing Hub already kills your pitch for the largest, most accessible segment. GDPR and CCPA exposure without consent layers will stall pilots at legal-mature buyers. Vendor lock-in on Clearbit or Apollo creates margin and competitive risk if they raise pricing or deprecate APIs.

Who this fits.

Best fit is a B2B SaaS founder or demand gen agency operator with an existing buyer network. You need technical chops to debug vendor API issues and business acumen to navigate the HubSpot competitive threat. This is not a hands-off investment. You'll spend months 1-3 in sales and technical troubleshooting, then expand to 5-6 outreach campaigns in months 4-6 as unit economics validate.

Timeline.

From contract signing to operating business.

1. Day 1
   Take ownership of codebase, data, and customer relationships
2. Week 1
   Stabilize production API and fix critical bugs or downtime
3. Week 3
   Launch Stripe billing and convert free users to paid trial
4. Week 6
   Execute first cold outreach campaign to 100 demand gen managers
5. Day 90
   Assess response rates and refine messaging based on early feedback

Pricing.

Three ways in, depending on how much you want to build yourself.