Own Customer Data Platform.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page optimized for no-code connector SEO keywords and technical buyer traffic
• ●LinkedIn outreach templates and playbook for e-commerce founders and RevOps lead targeting
• ●Financial model with GTM assumptions: 15-20 monthly demos, 3-4 closes, $68k mid-year ARR
• ●CDP product core with no-code connectors, identity resolution engine, multi-tenant architecture
• ●Brand identity, product positioning, and customer profile research covering 60k SMB market
• ●Customer success playbook and early retention tactics for SaaS subscription model

What Roll Digital builds for you.

Custom scope to take Customer Data Platform from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and multi-tenant schema supporting connector orchestration
• ▸No-code connector builder UI with pre-built Shopify, Meta, email provider integrations
• ▸Identity resolution engine with deduplication logic and matching accuracy tuning controls
• ▸Stripe billing integration with three-tier pricing and automated invoice generation
• ▸Custom domain provisioning, SSL automation, and white-label tenant configuration system
• ▸Email plus Google OAuth authentication with role-based access controls for enterprises
• ▸Data export and API endpoints for customer CDP segment and audience access
• ▸30-day customer success onboarding including connector setup and identity resolution calibration

Why this could work.

The GTM is proven and repeatable: technical SEO owns a defensible channel for no-code connector searches with minimal competition. The TAM is large and quantified: 60k US SMBs with $2M-$30M revenue already spend $3k annually on CDP tooling. Segment's free tier creates a sales opening for bootstrapped operators. The target persona is founder-rich with high buying power and short sales cycles. Year one conservatively targets $68k ARR with realistic success probability.

What you'd risk.

Segment's free tier removes the bottom 40 percent of your addressable market before you can sell them anything. Connector maintenance becomes a full-time engineering job by month six as API updates from Shopify, Meta, and email platforms break integrations. Identity resolution accuracy is your entire value prop, but a 5 percent merge error rate destroys trust and triggers churn. Year one requires $56k in capital burn against $68k mid-range ARR, making profitability a year two problem.

Who this fits.

A solo SaaS founder or two-person technical team with existing GTM expertise. This buyer likely has prior API integration or CDP experience, understands RevOps workflows, and has an e-commerce or SaaS network. The operator must own connector maintenance and identity resolution accuracy as the core job. You need founder-to-founder outreach credibility and willingness to grind sales for months one through six.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive product code, GTM playbook, customer list, and financial model documents
2. Week 1
   Deploy backend to production, configure Stripe billing, set up domain and SSL
3. Week 3
   Launch first three no-code connectors, complete OAuth implementation, go live to existing customer list
4. Week 6
   Activate SEO content strategy, launch LinkedIn outreach campaign, complete customer success playbook
5. Day 90
   Target 15-20 demos monthly, refine identity resolution accuracy, evaluate product-market fit signals

Pricing.

Three ways in, depending on how much you want to build yourself.